Writing
Chapman University Required Technology for The Proposed Solution Paper

Chapman University

Question Description

I don’t know how to handle this Business question and need guidance.

The section of the paper you need to write about (3 paragraphs)

Describe each of the underlying technologies your proposed solution will require. As an example, if you were solving a supply chain issue and trying to speed up a receiving process, you may use barcode scanners and/or RIFD transmitters/receivers to more quickly ingress the received items into inventory. You would also need to discuss the technologies that would allow the data to be stored, retrieved, and the physical infrastructure and network elements that would allow this to happen.

You will be writing about how Brandy will be able to forecast distribution sizes, implement a new resource management system and accommodate new factory and production costs.



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To solve the problems created by Brandy Melville’s one size fits all policy, we believe that the brand should implement more inclusive sizing. The more inclusive sizing would fall under the American standard size chart: XS (sizes 0-2), S (4-6), M (8-10), LG (12-14), and XL (16). However, including more sizes will completely change the way in which the company manufactures their apparel and the volume of apparel they manufacture. To accommodate these changes Brandy Melville will need to forecast distribution sizes, implement a new resource management system and accommodate new factory and production costs. Brandy Melville’s current target demographic is pre-teen and teenage girls but their products can be seen on a variety of people from ten year olds to women in their mid-twenties. According to healthline.com, the average teenage girl is a size medium and the average woman is a size large to extra large. There is plenty of data and metrics available on the internet that try to quantify the average sizes of women and girls, however perhaps the best solution for the company would be a modification to a system they already have in place. Currently the brand does not use traditional forms of market research and advertising, their success is largely based on the fact that they gather data directly from their customers In stores workers are instructed to take pictures of girls who fit the brand’s “look” and styles for the following seasons draw inspiration from the organic market research. To better forecast distribution sizes, the company can implement a systematic random sampling method (i.e. taking a photo of every tenth customer to enter the store) then use biometric software to measure their sizes. Additionally, the company could use social media to achieve a similar result. By utilizing the same biometric software and developing another type of software to scan social media for posts that tag or hashtag the brand, Brandy Melville could forecast distribution sizes with a fair amount of accuracy and avoid being stuck with too much inventory. Another issue inclusive sizing raises is that of resource management. The company will have to develop a new system that tracks the flow of merchandise from their brick and mortar stores as well as their website. If they can accurately forecast distribution sizes they can rely on a just in time inventory method and use barcodes to track the flow of said inventory. Additionally, Brandy Melville will potentially have to build new factories and/or machines to keep up with the new variety of sizes. They will also have to account for new product costs since different sizes will use more material, however this issue should be mitigated by the increased profits from new customers. Midterm Outline • The Organization ◦ Brandy Melville ▪ Type of business ▪ Retail (Women and Girls’ Apparel and Accessories) ▪ U.S. Women and Girls’ Apparel Market: $116.87 B ▪ Details ▪ Annual Revenue: $332.50 M ▪ Competitors ▪ Urban Outfitters ▪ H&M ▪ Forever 21 ▪ Garage ▪ Abercrombie & Fitch ▪ Hollister ▪ American Eagle Outfitters • The Problem ◦ Currently the brand only offers clothing in one size fits all this: • ▪ Limits their demographic of potential customers ▪ Prevents them from realizing full revenue potential Our Solution ◦ To solve this problem, Brandy Melville should carry more inclusive sizing (small, medium, large, and extra large) ◦ To successfully implement this the brand would have to do the following: • ▪ Implement a new resource management system ▪ Forecast distribution sizes Required underlying Technology ◦ Data research for average size among targeted audience ◦ Factory and production cost for more product (machinery, material, etc) ◦ Implement a new resource management system • Conclusion Statement ◦ By having more inclusive sizing in their clothing, Brandy Melville can reach max potential revenue. Sources: 1. Duncan, E. (n.d.). Topic: Apparel market in the U.S. Retrieved from https://www.statista.com/topics/965/apparel-market-in-theus/ 2. (n.d.). Retrieved from https://go.discoverydb.com/eui/#/company/ 32823 Midterm Paper 1. Paper must be at least 7 pages/1250 words in length. This includes a cover page and a reference page. 2. Follow the APA format: http://www.apastyle.org/learn/tutorials/ basics-tutorial.aspx 3. (Links to an external site.) 4. Feel free to use the provided APA template found in Course Content Area. 5. Your paper MUST include a minimum of 3 references in addition to the textbook. 6. The purpose of this paper is to begin exploring how information systems are used to improve operational efficiency. This paper will include the following 5 sections addressing the initial phases of understanding the problem and how the organization’s environment will shape possible solutions. • Select an organization that you feel could benefit from an improvement in some area of its operations or delivery of its services (publicly traded companies are better as there is more information available). ◦ • Define the basic characteristics of the organization (size, industry, annual revenues and profit, competitors, and any relevant regulatory issues). State the inefficiency/deficiency you seek to improve. ◦ Characterize the problem in a quantifiable manner. This means that you should be able to describe the impairment in terms of production inefficiencies in units, number of customers served in each period, amount of revenue lost or unrealized etc. • Describe your proposed solution. ◦ Your description should be in sufficient detail that the reader doesn’t have to ask, “how are you going to do that”. ◦ For each portion of the proposed solution you should describe the changes to the organization and the existing process that will need to be made. • Describe each of the underlying technologies your proposed solution will require. As an example, if you were solving a supply chain issue and trying to speed up a receiving process, you may use bar code scanners and/or RIFD transmitters/receivers to more quickly ingress the received items into inventory. You would also need to discuss the technologies that would allow the data to be stored, retrieved, and the physical infrastructure and network elements that would allow this to happen. • Provide a conclusion that summarizes the previous 3 sections. The conclusion should recap the company, problem, and the proposed solution ending with a quantifiable benefit as the result of the proposed solution. This benefit should be in terms of not only production/service metrics, but also extrapolated into a revenue/profit increase. As an example, if your solution reduced supply receiving time by “X” percent, that percentage would be deducted from the total man hours needed in a shift/day. Those man hours multiplied by the prevailing rate for that labor would give you an hourly savings, which would then be multiplied by however many units of the selected time measurement occur in a year. **implement a resource management system inventory costs forecasting distribution of sizes show numbers for lost profits from underserved demographic Annual revenue = $37.5 B Shares of industry by region: • Southeast - 27.4% • Mid-Atlantic - 17.9% • West - 16% • New England - 4.9% • Great Lakes - 11.9% • Plains - 6.7% • Rocky Mountains - 3.4% • Southwest - 11.9% Obesity levels by state: https://www.cdc.gov/obesity/data/prevalence-maps.html • Almost all states have between 20-35% population obesity rate https://my-ibisworld-com.libproxy.chapman.edu/us/en/industry/ 44812/competitive-landscape “Depreciation expenses are low for industry operators, accounting for a mere 0.9% of revenue. Costs in this category include the depreciation of fixtures, inventory management software and point of sale systems.” https://my-ibisworld-com.libproxy.chapman.edu/us/en/industry/ 44812/operating-conditions#technology-systems “The key technology for women's clothing stores is radio frequency identification (RFID), which is presently implemented to monitor and replenish inventories more efficiently. RFID tags can either be passive or active, although both kinds respond to radio frequencies that are sent from a transceiver. Passive tags have no internal power supply, which means they emit limited information and are applied or embedded into a garment. Costs for RFID vary depending on the functionality of the product. Very short-range passive tags cost up to $0.06, while two-way active RFID tags with a long range can cost up to $25.00 each. IBISWorld anticipates the use of RFID to increase over the next five years. The major benefits for retailers are identifying stock levels and monitoring inventory. Stock theft and stock loss can also be reduced, which would provide additional savings to retailers. Labor use will also improve because stock counting at a distribution level could be minimized and automatically calculated as needed.” https://time.com/how-to-fix-vanity-sizing/ 40% of clothes bought online are returned because of sizing issues “experts argue it would fail now too, for the same reason: there is no “standard” U.S. body type” “ In the 12-month period ending in February 2016, sales of plussize apparel hit $20.4 billion, a 17% increase” https://www.healthline.com/health/average-waist-size-for-women https://www.cdc.gov/nchs/fastats/body-measurements.htm Women: Height in inches: 63.6 Weight in pounds: 170.5 Waist circumference in inches: 38.7 https://www.prisonerofclass.com/how-much-women-actuallyspend-on-clothing-accessories/ “Most women, on average, will spend somewhere between $150 and $400 on clothing on a monthly basis, which equates to approximately $1,800 to $4,800 per year” ...
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Running Head:REQUIRED TECHNOLOGY FOR PROPOSED SOLUTION

Required technology for the proposed solution
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REQUIRED TECHNOLOGY FOR PROPOSED SOLUTION

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Brandy Melville's need for a more inclusive sizing would require different technology
introductions to help in the apparel production in different sizes as per the American standard
size chart. One of the significant technologies that the company can opt for is the introduction
of a dynamic fitting room in their production. With augmented reality, pictures from real life
can be combined with images of computed visualization. This can also be introduced in
clothing mainly when producing clothes of different sizes. The dynamic fitting room utilizes
both augmented reality and Kinect technologies. When making...

Ryan_Owens (4823)
Rice University

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