Going Global: A Focus on Target Corporation
The United States of America has witnessed a growth in e-commerce where buyers do
not have to visit mortar and brick establishments to make purchases. One of the greatest ecommerce retailers that currently operates in the U.S. only is Target. Despite being highly
profitable in the U.S., the company has for years been unable to expand to the global market. The
recommended market is the African continent market. The market segment has less stiff
competition than the developed world, and more people on the continent are showing interest in
the field and, therefore, e-retailers are bound to make large gains (Ibam, Boyinbode, & Afolabi,
The variables that the company ought to consider in developing the potential countries
1. The overall market’s perceptions of the kind of s...
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