Business Finance
MKT 435 University of Phoenix Coca Cola Brand Personality Powerpoint

mkt 435

University of Phoenix

MKT

Question Description

I need support with this Marketing question so I can learn better.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker's notes representing how this organization manages and develops its brand personality, and deliver the following:

  • Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.
    • Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).
    • Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
    • Review what traits you believe are good to have in a brand personality.
    • Analyze how this brand personality impacts competitive positioning.
    • How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?

    Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

    Final Answer

    Attached.

    Outline
    Introduction
    Body
    Conclusion
    Reference


    Coca-Cola Brand
    Personality
    Student’s Name
    Instructor’s Name
    Institutional Affiliation

    Date

    Introduction
    • Brand personality basically involves giving a brand
    human traits.

    • Coca Cola is one of the strongest brand globally.
    • The advertisements are well designed to get the
    attention of the consumers.

    • The Company advertisement and the marketing

    team are so keen on the consumer behaviours in
    presenting the brand.

    • The consumer can easily relate to the Coca-Cola
    brand considering the marketing criteria.

    Coca-Cola Brand Personality
    Dimensions
    • Coca-Cola has been doing pretty well in as far as brand personality is concerned.
    • The brand has been well designed to cover all th...

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