Business Finance
HFT 2441 Florida International University Customer Relationship Management Paper

HFT 2441

Florida International University

HFT

Question Description

I need support with this Business question so I can learn better.

Write a paper (at least 2 pages in length, double-spaced) describing the two definitions of Customer Relationship Management (CRM). Include images and diagrams.

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Final Answer

Attached.

Running head: CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT
By (name)
Professor
Institution affiliation
Date

Customer relationship management

1

CUSTOMER RELATIONSHIP MANAGEMENT
Customer relationship management is a term commonly used to describe the procedures,
and the measures taken by every business to ensure that they have excellent customer service to
secure perfect customer loyalty and this occurs through the customer data. The system of
managing customer relations requires departments of a company to come together to work in
unison in the management of the relationship of the customers and the company leading to a
company’s success. With this system of control, the primary concern of any business is the
relationship with its esteem customers as opposed to sales and profits. This goal of securing a
good loyalty of the customers to the company is very vital in the area of business-to-business
where it is tough to attract new customers and even if it is possible, it always very...

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