Business Finance
SEE 3160 Johnson and Wales University 360 Degree Marketing PPT

SEE 3160

Johnson and Wales University


Question Description

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

I will provide my school login creditials when I have a writer.

Here is the assignment below:


Case study assignments offer students an opportunity to evaluate an industry relevant scenario and develop a solution based on critical reflection and analysis


You were recently hired as the General Manager of a 12,500 seat sports and entertainment arena in New England. The venue’s primary tenants are a minor league hockey team and a Division I Men’s Basketball team, however the venue also plays host to a number of concerts and family shows. The Board of Trustees has charged you with substantially increasing sponsorship revenues by a minimum of 50% in the next fiscal year, up from $750,000 in FY2016-17. You have been told many current sponsors are not renewing their contracts, leaving you in a position to find new exclusive sponsors in the following four areas: automobile, alcoholic beverage company, non-alcoholic beverage or food brand, and clothing/apparel retailer.

Your immediate goal is to secure exclusive sponsors in these four categories. Considering the Board of Trustees must approve every sponsorship deal, you must present a detailed rationale to justify why and how these sponsors align with the values and objectives of the arena.

You are responsible for the following:

  • Target one exclusive sponsor in each of the four categories listed above.
  • Using the 360 Degree Marketing Approach provide a detailed rationale as to why the companies you selected are the best option. Please highlight the following areas within the 360 Degree Marketing Approach for EACH company/brand:

      • Overall company objectives and marketing objectives
      • Products and brands
      • Seasonality
      • Target Audience
      • Brand Awareness
      • Geography of Business
      • Sponsorship History

  • To submit as a deliverable in ulearn.
    • Create a brief PowerPoint Presentation, highlighting each company and the seven components of the 360 Degree Marketing Approach. Provide your rationale for selecting these companies in the “Notes” section of each PowerPoint slide.

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Final Answer


360 Degree Marketing

• Event marketing is an effective channel for driving business outcomes.
• A 360-degree approach creates a holistic view of the sponsor.
• As a general manager, I will propose sponsors from:

• Automobile
• Alcoholic beverages

• Non-alcoholic beverages
• Clothing retailer

Automobile Company: Chevrolet

• Vision: to become the world’s most valued automotive company.
• Marketing objectives:
• To earn customers’ approval

• Build inspirational brands that command loyalty
• Create innovative technologies

• Improve society through its initiatives.
• Reach customers conveniently.

Products and Brands
• Cars

• SUVs
• Trucks
• Services
• Vehicle financing
• Vehicle insurance
• Vehicle repairs

• Vehicle sales
• Vehicle maintenance

• Spring
• New brands are launched.

• Fall
• Prices are low.
• Coincides with NBA season.
• Also coincides with hockey league.

Target Audience
• Young people.
• Between 18 and 34 years.
• Trendy vehicles.

• Group has high attendance rates in sports events.

• All income categories.
• It has among the cheapest cars.

• Consumer across the globe

Brand Awareness
• Collects data from customers through surveys.
• Online engagement is high.
• Chevrolet is among the most popular brands.
• The bowtie logo is unique and popular.
• The Chevy nickname is popular.
• Its vehicles among the bestselling.

Geography of Business
• Operates in six continents.
• Has more than 12,500 dealers.
• Leading vehicle manufacturer in the Americas.
• Second leading in China.
• Third leading in Asia, the Middle East, and Africa.

Sponsorship History
• 39 manufacturers’ titles.

• IndyCar
• Tudor United SportsCar Championship
• FIA World Touring Car Championship
• British Touring Car Championship
• Manchester United
• A world-record $560 million deal.

• Liverpool
• =...

Doctor_Ralph (22068)
New York University

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