Business Finance
MKT 330 Prince Sultan University Enviga Marketing Project Presentation

mkt 330

Prince Sultan University

MKT

Question Description

Can you help me understand this Marketing question?

hello dears,

i need your help in my marketing project please read carefully the file attached below its requested from us to choose a convenient product and reposition it with a considerably higher price (premium price). You and your team mates will pitch your sales presentation to your instructor and class mates, who will then judge whether they buy (invest in) the concept or not.

Make sure you cover the following:

  • Brief introduction
  • New idea proposition and rationale.
  • Selling.
  • Closing the sale.

Unformatted Attachment Preview

Prince Sultan University College of Business Administration Marketing 2nd Semester 2020 - 2021 TLC 2018 Form 12 /Institutional Course Syllabus Final Project Details: Make sure you cover the following: 1. 2. 3. 4. Brief introduction New idea proposition and rationale. Selling. Closing the sale. After choosing and registering your group mates’ names with your instructor (group of 3), you are to choose a convenient product and reposition it with a considerably higher price (premium price). You and your team mates will pitch your sales presentation to your instructor and class mates, who will then judge whether they buy (invest in) the concept or not. For example : Pringles is a global potato brand chips in several flavors but in order to attract more customers and increase the sales we will add a salmon fusion, caviar and foie gras fusions as a first step .the second one will be to change the packaging in order to match with the fancy fusions added Prepare a hard copy and soft one of a PowerPoint presentation to take us through the sales pitch. The following table shows Rubrics of the final project overall mark. TRAITS 1 2 3 Page 1 Prince Sultan University College of Business Administration Marketing 2nd Semester 2020 - 2021 Introduction (1) Not clearly stated about the topic Conclusion (1) Lacks an identifiable conclusion Logical Flow (1) No logical flow, confusing, choppy Layout (1) Sentencing (1) Poor labelling of sections, subtopics, tables and figures Poor sentence connection, long sentences TLC 2018 Form 12 /Institutional Course Syllabus Presents the topic but does not engage the reader Clearly presents the topic in informative manner Summarise and repeat what has been said Summarise and offer excellent overview of the topic Sensible flow but consistent Logical and consistent flow Improper and inconsistent labelling Sections, sub-topics, tables and figures are clearly labelled Acceptable sentencing but not clear enough Excellent connection with clear sentences Innovation (1) No innovation, poor execution plan Good idea, but poorly explained Innovative and clear steps of implication Plan of launching (1) Personal point of view Fact but unclearly stated Excellent use of reports and articles Measurement of success (1) No tools One tool More than one tool of measurement REFERENCE (1) No reference Available but inadequate, no Proper referencing Comprehensive compilation of reference Content (2) Fulfils a few requirements of the assignment Fulfils the minimum requirements of the assignment Fulfils most of the requirements Organization (1) Lack of sequence of information Acceptable sequence Excellent sequence Elocution (1) Clear pronunciation in some parts of the presentation Clear and correct pronunciation in most parts of the presentation Excellent and precise pronunciation in all parts of the presentation Body Language and appearance (1) Moves too much, reading, and no eye contact Not too much movement, but no eye contact Attractive movements and eye contact Page 2 Prince Sultan University College of Business Administration Marketing 2nd Semester 2020 - 2021 Use of time (1) (15 minutes) Presentation exceeds the time frame but acceptable Good time management TLC 2018 Form 12 /Institutional Course Syllabus Excellent time management and keep an appropriate pace for each point presented Page 3 ...
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Final Answer

Attached.

OUTLINE FOR FINANAL MARKETING PROJECT
This paper entails the following sections:








Introduction
❖ Brief overview of the additional features of the Fujifilm Instax Mini 9 Instant Camera
New Idea Proposition and Rationale
❖ Additional features of in-built Bluetooth and Wi-Fi
❖ Improved photo sharing experiences
Selling
❖ Sales goals, message, and offer
Close the sale
❖ Creating a sense of urgency to make the customer feel like they have the upper hand
Conclusion
References


FINAL MARKETING
PROJECT
Student’s Name
Institutional Affiliation

Introduction
❑Fujifilm Instax Mini 9 Instant Camera is a digital camera
brand with man...

EngDuke1993 (13972)
Purdue University

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