Running Head: MARKETING
1. How would you define the attributes and benefits of the chosen product?
Tesla Model S long-range plus is one of the main Tesla's products that have been in the market
for a long time. The product is an improved version of Tesla's Model S products, which has been
in the market for a long time. The benefit of this product is that it provides its users is that the
product has a 390 miles estimated range making it one of the fastest electric cars in the world
(Dow 2020). The new Tesla Model S long-range plus has a top speed of 155 miles per hour with
an acceleration of 0-60mps within 3.7 seconds. The product proves that Tesla has provided a
modern version of its previous products (Dow 2020). This also makes the product a unique one
in that users go for more miles before recharging it.
2. Define the core, actual, and augmented product benefits.
The product has experienced numerous improvements from its previous version. It has a set of
19-inch standard wheels that have a tempest design. The range also has an EPA range of above
390 miles, which translates roughly to 630 kilometers. The range is argumentative in t...
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