Description
https://www.youtube.com/watch?v=6LgYjx51oHY&feature=youtu.be
Assignment 1:
You have decided to sell surgical masks, gloves and hand sanitizer to help protect people from the COVID-19 Virus. However, you cannot sell them in retail stores.
1.) Name two non-store retailing outlets you can use to get the product out.
2.) Explain, in detail, your rationale for using these two outlets
Assignment 2:
Watch the following video and answer the questions below.
Losing Millions on the Homie Vending Machine Empire
1.) What is the problem experienced by Sugarman?
2.) What strategy should he use to get his products distributed?
3.) Explain your reasons for your choice.
Explanation & Answer
Attached.
Surname1
Student’s Name
Professor’s Name
Course
Date
Business Techniques
Assignment #1
Q1
For the sale of masks, gloves, and sanitizers, I would prefer the following techniques:
•
Direct Selling
•
Television home shopping
Q2
Direct selling refers to selling products in question to the consumers directly in a nonretail environment. Sales in this regard can occur online, in workplace, home, and any other nonstore locations. I choose this method because I will be dealing with customers directly without
the need for intermediaries and wholesalers. Direct selling has many advantages especially at this
time of crisis, where every region i...
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