4 3 2 Quiz navigation 1237457 68 Finish attempt ... Time left 0:22:02 kpu.ca/mod/quus/attempt.phplattempt=993969&cmid=1362380&page=1 Customer Acquisition Cost The X Downloads 18 7) ENG Dashboard Go to Help Search Total Cost: Total Cost is a function of Variable Cost plus Fixed cost. Knowing your Total Costs can help you make some critical decisions about the pricing and possibly distribution partner strategy you might undertake. From the following options pick the top 2 most important reasons why knowing your Total Cost helps with your marketing decisions. KPU Question 8 Answer saved Marked out of 12.30 question F Flag courses Select one or more: a. Knowing your total costs will help you to determine your marketing budget b. Knowing your total costs allows you to establish your minimum selling price. c. Knowing your fixed costs can help you work with distribution and retail partners d. Knowing your variable costs allows you to look for savings in labour costs MRKT 1199 S74 SPRING 002 Participants e. Knowing your total costs can help you understand your breakeven Grades acer Pause General ng Started s 5 Х Quiz navigation 12345 X 1 728 9 Finish attempt ... Time left 0:22:10 m) ENG Customer Acquisition Cost The X Downloads х Dashboard Go to Help Search Ses.kpu.ca/mod/quiz/attempt.php?attempt=993969&cmid=1362380&page=6 Dashboard / My courses / MRKT 1199 574 SPRING 2020 / Block 4 / Marketing Math Quiz MRKT 1199: Introduction to Marketing (574) KPU Question 7 Total Cost: The Sticky Cracker company produces 50,000 boxes of crackers per month. Each box of crackers requires $0.50 in ingredients and 3 minutes of labour for packaging and stacking etc by staff that are paid $20 per hour. The Sticky Cracker company rents the building where they produce the crackers at $5,000/month and has an annual utility for the ovens, as well as insurance cost of $6,000 per year. Courses Answer saved MRKT 1199 574 SPRING 2020 Marked out of 12.50 P Flag question The truck used to deliver the crackers to the restaurants that buy them has a budgeted monthly maintenance and gas cost of $2800/month and the owner and senior manager collect a monthly combined salary of $6000 per month. Calculate the total cost/monthly to a whole number. Participants E Grades acer General Pause ng Started Breas Hal D Quiz navigation 12345 6 6 77 || 8 x Finish attempt... Time left 0:22:19 Search Customer Acquisition Cost: The X Downloads Х Dashboard Go to Help VIRNI 1199. MUODUCTION TO Markeung (274) ^lla ») ENG Surses.kpu.ca/mod/quiz/attempt.php?attempt=993969&cmid=1362380&page=5 Customer Acquisition Cost: Knowing the cost of acquiring a new customer can help you make some strategic decisions about your marketing campaign. Which additional factors are needed to decide if the campaign was successful/profitable? (Pick three (3)). KPU Question 6 Answer saved Marked out of 12.50 Courses P Flag question Select one or more: a. Business objectives b. Industry campaign benchmarks to see if our competitor campaigns are successful. MRKT 1199 S74 SPRING 2020 * Participants c. Previous campaign results. d. Average customer purchase price/value e. New customer target segment acquisition costs f. Lifetime Value of the customer g. Campaign success or failure rates 29 e WP Grades General acer Getting Started izzes Pause А , Har Quiz navigation 12345 9 67118 Finish attempt ... Time left 0:22:29 Customer Acquisition Cost: The X Downloads Х Dashboard Go to Help Search ^ la forme » ENG MRKT 1199: Introduction to Marketing (574) courses.kpu.ca/mod/quiz/attempt.php?attempt=993969&cmid=1362380&page=4 KPU Question 5 Customer Acquisition Cost (CAC) You are the marketing manager for a small chain of shoe stores in the Vancouver area. To boost sales for your stores you decided to bring in a new line of university student focused brands of shoes. To do this you needed to increase your sales team and product training, as well as invest in additional marketing efforts to raise the awareness and purchase of this line of shoes for this new targeted segment of customers. For the first 3 months of the promotion, you spent $45,000 for additional sales team members and training, and $30,000 for the advertising and promotion for this new line of shoes. This is an addition to your regular overall shoe store marketing budget of $60,000 per quarter. As a result of the new line of shoes campaign you measured that you gained 2,000 new customers. Answer saved Marked out of 12.50 U Courses MRKT 1199 S74 SPRING 2020 P Flag question Participants e Calculate the customer acquisition cost for this new line of shoes promotion (one decimal place) B Grades General acer Getting Started izzes us Pause Har 5 x + Quiz navigation 123457 9 678 Finish attempt ... Time left 0:22:37 2 Customer Acquisition Cost: The X Downloads pu.ca/mod/quiz/attempt.php?attempt=9939698 cmid=1362380&page=3 Dashboard Go to Help Search ra ,» ENG suy rommet (PU Dashboard / My courses / MRKT 1199 S74 SPRING 2020 / Block 4 / Marketing Math Quiz ge MRKT 1199: Introduction to Marketing (574) Return on Marketing: Now that you are aware of the Marketing ROI for your student furniture campaign. Which of the following does NOT apply when considering future marketing campaigns? RKT 1199 S74 SPRING 2020 Question 4 Answer saved Participants Marked out of 12.50 Select one: a. The calculated Marketing ROI from this campaign can be considered a standard for all future campaigns b. We can compare other Marketing campaign ROI to analyze the success of this campaign. P Flag Grades question c. Marketing ROI is a good way to analyze the success of marketing efforts and generate confidence in future campaigns. D General Getting Started d. For future campaians we can review the media and promotional mix 9 e acer uzes
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