ECOM 500 Saudi Electronic University Amazon Inc Mission and Values Discussion

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Business Finance

ECOM 500

Saudi electronic university

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Data Visualization and GIS Solutions (100 points)

Research either data visualization software or GIS software available to businesses. In a paper, summarize the range of solutions available with examples of how they might be utilized. Then conduct some research and identify an organization that has adopted one of these software solutions. Briefly describe the organization, and then answer the following questions:

  • What technology (or technologies) is the organization using?
  • Which business units utilize the data presented by the technology?
  • What does the technology provide to the organization? What benefits does it offer and/or what problems does it solve?
  • Explain the present and future impacts of such a technology from a business perspective.
  • Identify areas in which the organization might expand or improve upon using the technology. Explain what they could do and why they should do it.

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Running head: PERFORMANCE EVALUATION Performance Evaluation Student’s Name Institutional Affiliation 1 2 PERFORMANCE EVALUATION Performance Evaluation Introduction The success of any organization is depended on performance management, which is a crucial element in the human resources of any company. According to DeNisi & Murphy (2017), performance management information assists the administration of an organization to make informed decisions based on the progress and history of the organization. Also, company operations decisions impact is evaluated through performance management. Organizations should strategize to enhance performance appraisal that is not affected by any intentional and unintentional distortion since poor performance management exposes any company to failure. The essay identifies and outlines the approaches that the organization should focus on to enhance performance management and improve on the competitive streak. Intentional Rating Distortion Factors Impartiality and disinterest form the basis of an effective performance management system. Organizations always want a system that recognizes and rewards top performers and give them opportunities to grow their skills. In contrast, low performers are given a chance to through advice and the necessary motivation to improve their performance. Unfortunately, in most cases, this never happens. Employee performance is not an easy task to carry out, but one strategy utilized by well-established organizations is performance rating. There can be a better way to evaluate employee abilities than depend on their peers, subordinates, and supervisors. Unfortunately, companies are affected by a greater number of rater biases that impact ratings. Biases twist employee’s ratings either too high or too low. Eventually, it becomes challenging to getting a true estimate of employee performance when an organization fails to take into account PERFORMANCE EVALUATION 3 rater biases. Therefore, human resource personnel needs to have an understanding of rater biases. Such knowledge avoids decision-making errors and enhances an organization’s capability to utilize performance rating fully. As mentioned in the case, all the Principals are involved in the evaluation of the engineers, and this multiple source evaluation and feedback helped check favoritism and promoted a merit-based culture. However, owing to the situation of massive hiring and 75% of them being from a principal's alma mater and him being heavily involved is a question of conflicting interests. There are multiple rating distortions that may arise out of this situation. These may arise from both Demetri and the other principals. People are normally geared up to put emphasis on single attributes that are standing out. If it is a positive quality, it will affect ratings of other qualities or attributes, and this is a halo effect (Schaerer et al., 2018). The halo effect bias is a single positive rating that leads raters to inflate other ratings. In employee rating data, it is essential to carefully consider evidence of the halo effect. Demetri may fall for an unintentional halo effect where he may have an overall positive perception of the engineers from his institute and might tend to rate them higher by default without getting into details. This may also tend to overshadow poor performances to some extent. Demetri was active in pushing the hiring initiative, and there are nine of the new engineers from his university eventually. So if it’s in the intentional rating distortion, he may want to have a better relationship with the colleagues, so the new engineers from the same institute may advance this point. In addition, as a new Principal of the firm, the new subordinates from the same institute can minimize conflicts with him so that he can control them more easily. This is a discrimination form that impacts negatively and may cause a major challenge. PERFORMANCE EVALUATION 4 As Javidmehr& Ebrahimpour (2015), state that when the halo effect makes a rater think of an employee as a perfect angel, the horns effect makes a rater view them as devils. The horn's effect is a trend where a single negative character causes raters to give low ratings on everything. It is challenging to make sound decisions with the horn effect, just like a halo effect. On the other hand, other principals may have a horn rater effect, where they associate these engineers with Demetri more than them as individual employees. This is the opposite of the halo effect and may cause the principals to have a negative perception of such employees even if they are contributing more. A type of intentional bias that may creep in is the leniency bias where Demetri may rate these engineers leniently compared to other principals. Intentional bias is a question of integrity and should be dealt with from a disciplinary standpoint. In the unintentional rating distortion, the result of the new engineers is from the same institution with Demetri, and it leads to suspicion of other Principals. Then it may cause the other principals to feel Demetri is untrusted. Minimizing Intentional Rating Distortion The training programs that could minimize the factors are; training on unintentional rater biases before getting involved in a performance evaluation. Also, training on conflict of interests as in the case of Demetri; ideally, he should declare it to be a conflict of interest and let the other principals take charge of this situation. Sensitivity training to avoid intentional/unintentional stereotyping of individuals from similar backgrounds. Besides, training all managers on best performance management practices like smart goals, objective evaluation, among others. Soft skills training can improve communication. Once the communication skills of the employees are improved, it will avoid misunderstanding of each other. So the discontented will be eliminated. 5 PERFORMANCE EVALUATION Team training can help the organization become more united. If the firm is united, the problem of this situation will be solved. Conclusion In conclusion, my advice is to use both soft skills training and team training. Because it can not only improve the communication skills of the employees but also enhance the team solidification. Once the team became united, and have excellent communication, the problem of rating distortion will be solved. Employee performance is crucial, and depending on employees to evaluate and rate one another is a treasured puzzle. An organization should not let rater predisposition and bias prevent it from utilizing this crucial information. A careful review of employee rating data is the best way to counteract rater bias. As a result, a company can avoid the use of inaccurate data to make the wrong decisions about worker performance. 6 PERFORMANCE EVALUATION References DeNisi, A. S., & Murphy, K. R. (2017). Performance appraisal and performance management: 100 years of progress?. Journal of Applied Psychology, 102(3), 421. Javidmehr, M., & Ebrahimpour, M. (2015). Performance appraisal bias and errors: The influences and consequences. International Journal of Organizational Leadership, 4, 286-302. Schaerer, M., Kern, M., Berger, G., Medvec, V., & Swaab, R. I. (2018). The illusion of transparency in performance appraisals: When and why accuracy motivation explains unintentional feedback inflation. Organizational Behavior and Human Decision Processes, 144, 171-186.
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Running head: DATA VISUALIZATION

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Data Visualization
Name
Course
Institution
Instructor
Date

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DATA VISUALIZATION
Data Visualization
Data visualization is the representation of data using graphical images, charts, and other
formats as variables. The photos are arranged in a systematic manner that conveys the intended
message. Data visualization is usually preferred over other alternatives because of its several
advantages. The method makes it easier to notice a pattern in the represented data hence an
efficient data analysis. Data visualization gives a better insight fro interpretation not only for the
analysts but also for the audience. Data visualization is used in observing changes over time,
frequency determination, correlation, network examination, scheduling, and risk analysis
(Gorodov, & Gubarev, 2013). Nike is one of the giant enterprises that shifted to data
visualization for its maximum productivity. This paper will examine Nike’s reason for adopting
this method and how its operations benefitted from the changes.

The organization
Nike is a giant company dominating the footwear industry with influence spread all over
the world. Started in the year 1964 by Bill Bowerman and Phil Knight, Nike is one of the
companies that have struggled to raise the ranks and maintains its position in the very
competitive industry. Nike is a multinational entity with an expanding portfolio over the years. It
is involved in the design, creating, manufacture and, marketing footwear, accessories,
equipment, and apparel. As of 2020, Nike stands as the world's most significant producer of
sports equipment and supplier of athletic shoes.

Nike applies several strategies to maintain a competitive advantage over other giants in
the industry like Addidas. Technology is among the most supported trends in the company,

DATA VISUALIZATION

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including advanced software in all departments. The company has a revenue of more than
US$24.1billion, more than forty-five thousand employees globally, and hundreds of stores. Nike
deals with extensive data that needs a reliable systematic method hence the application of data
visualizatio...


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