Changing Marketing Strategy

Aug 30th, 2013
DreamIt
Category:
Accounting
Price: $20 USD

Question description

"Changing Marketing Strategy" Please respond to the following:

  • Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation.
  • In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. From the first two e-Activities, assess the situation today. Determine what price Netflix paid to get where they are today. 

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(Top Tutor) Daniel C.
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