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Changing Marketing Strategy
Question Description
Help me study for my Marketing class. I’m stuck and don’t understand.
"Changing Marketing Strategy" Please respond to the following:
- Chose a company that you feel needs a tweak to its marketing strategy and recommend a change. Provide a rationale for your recommendation.
- In 2011, Netflix made two major blunders that impacted the number of subscribers, revenue, and the stock price: the separation of the DVD business and the increase in subscription fees. From the first two e-Activities, assess the situation today. Determine what price Netflix paid to get where they are today.

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Most Popular Answers

Marketing Strategy - GM
Marketing Strategy - GM
What
about General Motors?
In late 2008 and early 2009,
nearly unfathomable problems and challenges were emerging from a crucible of
technology, marketing strategy, and politics. The future of the once supreme
American automobile industry was poised on the brink of bankruptcy as they
pleaded their case for bridge loans before a deeply divided Congress.
Bankruptcy would have devastating rippling effects from the halls of Congress
to the end of the American Dream. Is the die cast, or is it time for new
management? The choices now are congressional oversight or private leadership.
Which will you choose? What about General Motors? Let's start with their final
exam the proposed restructuring placed before Congress and--ever so much more
importantly--the American people.
Automobiles
often exhibit deep-seeded emotive qualities without quantitative
dimensions. Set aside your psychological emoticons and professionally
assess the GM plan using Exhibit 1.2 as a template. What is this
plan—Corporate Strategy? Business Strategy? Marketing Strategy? Explain
your initial impression.
Using
Exhibit 1.6, assess the GM proposal. Which orientation was it (product or
marketing orientation? In your opinion, which orientation should have
guided their planning? Explain your reasoning.
Even
though the situation seemed dire, especially for the American automobile
industry, and possibly still does, many believe there is a significant
opportunity for the right strategy. Did the plan suggest a compelling
analysis of the "4Cs."? If you disagree, what's missing?

Strategic Adaptability and Orientations
Strategic Adaptability and Orientations
The assigned articles for
this week contribute an appealing expansion to the utility of the Walker and
Mullins research. What are the basic propositions offered? What research design
did each article employ? What did they find? Did they prove their case? How
important is this research to the theory and practice of marketing strategy
development? Respond to at least two of your classmates' postings.
**Assigned Articles:
McKee, D.O., Varadarajan, P.R.,
& Pride, W.M. (1989). Strategic adaptability and firm
performance: A market-contingent perspective. Journal of
Marketing, 53(3), 21. (Document ID: 584931).
Noble, C.H., Sinha, R.K., & Kumar,
A. (2002). Market orientation and alternative strategic orientations:
A longitudinal assessment of performance implications. Journal of
Marketing, 66(4), 25-39. (Document
ID: 218622311).

Marketing Plan
Marketing Plan
Complete the Marketing Plan Exercises at the end of each assigned chapter. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.Chapter 1: Outline: New Product Marketing PlanChapter 2: Organizational mission statementChapter 3: Identify which type of business unit strategy to be used by your organization.* Marketing Plan Exercises attached Scan.pdf

Marketing Strategy - GM
Marketing Strategy - GM
"Concerning this case of the General Motors, the managers and the teams involved should take tough measures and choices of the market to compete and which not to; this suggests that the company should exit the current market segments and opportunities for technologies, services, and products where it will be impossible for the company to generate positive cash flow." True. In times such as these, tough measures and choices are called for. Where would you start as the marketing manager? What would you look at in human resources? Happy to see this, "In the marketing point of view, the 4Cs model that consists of Convenience, Cost, Communication, and Consumer has slowly replaced the 4Ps. This type of model is a consumer oriented and works better in a corporation that is changing from mass to niche marketing." Slowly but then again, not too slowly. Which of the 4Cs do you believe is vital for a company and why?

Market Opportunities
Market Opportunities
Bounded Rationality
What is "bounded rationality"? Arthur suggests that decision
makers conceive and nurture an "ecology of focal predictors" to deal
with complexity of the unknown. Explain Arthur's ideas using the following
scenario: Forecast the Dow Jones Average for the close of market trading on
this day in one year from the current date. Would you put your entire life
savings on your forecast? Allow a 5% margin of error to your forecast. Do you
feel more confident in your forecast? Why? What if you do put your life savings
on this and you are wrong?.2. The Competitive Environment at the Industry
Level
You have a large sum of money to invest in an entrepreneurial venture.
You are investigating possible alternatives on a systematic basis. Using
Porter's Five Competitiveness factors, analyze and draw a conclusion about the
relative attractiveness of each of the following industries:
Computer software design and manufacturing
for office applications
Gasoline service stations
Franchised boutique coffee shops
Civilian aircraft design and manufacturing
Travel planning and booking (agencies)
Which one seems most attractive? Would your answer change if you
represented a consortium of investors with serious funding and only two
objectives: create a professionally fulfilling challenge for managers of the
enterprise and a stable work environment for the employees? What do you think
are the three most critical success factors for each alternative?

Marketing Plan - Part II
Marketing Plan - Part II
Final Project Part II
Complete the
Marketing Plan Exercises at the end of each assigned chapter. These exercises
will be the building blocks for your final project, a marketing plan. You will
do each exercise on the same enterprise. Your enterprise strategy may be: 1)
real, emerging, or imaginary; 2) product or service oriented; and 3) for profit
or non-profit. The target market may be anywhere in the life cycle from
innovation to maturity. Read each Marketing Plan Exercise description in its
entirety, below is a brief description of what is required.
·
Chapter 4: Conduct macro-level market
and industry analyses of the market offering on which your plan is based.
For the market
offering on which your marketing plan or consulting project is based on, use
Internet and other available secondary resources to conduct macro-level market
and industry analyses. Your analyses should
include a macro trend analysis encompassing all relevant macro trend categories
and should uncover quantitative data that provides evidence of the size and
growth rate of the overall market, as well as qualitative data regarding the
five forces. You should also identify,
if you can, the few critical success factors that apply in your industry.
·
Chapter 5: Prepare a detailed plan for
conducting the primary research required to complete your final marketing plan.
Prepare a
detailed plan for conducting the primary research required to complete your
project. The research plan needs to do
three things:
1. Precisely
spell out the research objectives the research is intended to meet.
2. Design the research to get you there. Identify your methods, your sample, and any
statistics (means, etc.) you will employ.
Prepare drafts of questionnaires, guides for focus group sessions or
in-depth interviews, plans for how you will conduct observational research,
etc.
3. Describe how the combination of your secondary
research and your planned primary research will lead to your estimate of target
market size and your sales forecast for your marketing plan. Precisely spell out the mathematics that will
do this, connecting it to specific secondary data or specific answers to
questions or observations from your primary data.
Your research
design should clearly identify and satisfy your research objectives, and
appropriate qualitative and/or quantitative research should be competently
designed.
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