Description
Usually, the most challenging part of the sales process for building long-term relationships is the closing of the sale. Many customers view it as the end of the sales process while successful salespersons view it as the establishment of a partnership with the customer. Analyze and describe three different tactics for closing a sale. Determine which tactic would be the most effective in establishing a long-term partnership with the customer. Support your reasoning.
Imagine that you are a customer in the process of closing a sale on a product of your choice with a salesperson. Describe the tactic for closing a sale that the salesperson used. Determine if you believe that the closing of this sale was the end of the process or the start of a partnership.
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MKG 310 Colorado State University Stretchable Phones Presentation
Option #1: Marketing Plan for a Company and Product/Service
Your final project is a marketing plan for the company and pro ...
MKG 310 Colorado State University Stretchable Phones Presentation
Option #1: Marketing Plan for a Company and Product/Service
Your final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product.
You need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The "Company-Business Profiles" link found in the Library under the How to Find section, is a great place to look for company information for this assignment.
Below is the outline to be followed for this assignment:
Section
Length
Executive Summary. This provides a busy executive everything he or she needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors and projected outcomes of the plan's recommendations.
Note: This is not an introduction to the marketing plan. Typically, the executive summary is written after the plan has been completed.
1 Slide
Company Overview. A brief description of the company, including its mission statement, background, and competitive advantages.
1 Slide
Situational Analysis. SWOT analysis—Strengths, Weaknesses, Opportunities, Threats facing the company. Also include any other external factors that may influence future sales, such as legal or social activities.
2-3 Slides
Objectives/Goals. Briefly describe your proposal--what's new and why. What is the opportunity to be addressed or the problem to be solved?
1 Slide
Segmentation and Targeting Analysis. Define and explain why segmentation is needed. Explain the approach taken (e.g., the use of demographics) taken, and name market segments. Define and explain why targeting is needed, and roughly size your target market.
2-3 Slides
Marketing Strategy. Explain and support your marketing mix component decisions, using the 4 P's, academic concepts, and academic reference sources. Create one perceptual map (See Section 5.4 of the textbook for an example.)
2-3 Slides
Branding Strategy. How will the brand be developed and supported? What will be the "implied promise" of the brand?
1 Slide
Ethical Considerations. Explain how the proposed plan aligns with the company's statement of ethics and corporate social responsibility.
1 Slide
Financial Projections. Present a summary spreadsheet. For example: years 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected timeline of the product life cycle's introduction and also growth stage?
2-3 Slides
Conclusion
1 Slide
Suggested slide setup and number of slides (25 slides):
Title
Executive Summary
Company Overview
Strengths
Weaknesses
Opportunities (trends)
Threats
Marketing Plan Objectives
Segmentation
Target Market
Positioning Map
Product (features and benefits versus the competition)
Price (compared with competition)
Price Strategy
Promotional Strategy
Place Strategy
Branding Strategy
CSR Strategy
Ethics and Corporate Social Responsibility
Financial Projections
Conclusion
References
1 page
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Case Study Analysis
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Xiaomi a Chinese Consumer Electronics Company Analysis
Please provide an overview of Xiaomi (the Chinese consumer electronics company). For example, include an introductio ...
Xiaomi a Chinese Consumer Electronics Company Analysis
Please provide an overview of Xiaomi (the Chinese consumer electronics company). For example, include an introduction of the company, the nature of its business, its mission(s), & any other relevant facts that are worth highlighting to provide an overview/introduction to the company and what it does.
Strayer Univeristy System Development Life Cycle Proposal
Read the details of the Larson Property Management Company case scenario on pages 114–115 of the textbook. The Chief Exe ...
Strayer Univeristy System Development Life Cycle Proposal
Read the details of the Larson Property Management Company case scenario on pages 114–115 of the textbook. The Chief Executive Officer, Mr. Larson, and the Chief Financial Officer, Ms. Johnson, would like to increase the efficiency and effectiveness of the HR functions, as well as reduce overall HR costs. Mr. Larson and Ms. Johnson would like you, the HR Director, to serve as the change agent of the project. In this assignment, you will develop a plan and analysis (planning and analysis phases of the Systems Development Life Cycle (SDLC)) of the current business based on the details of the scenario.Instructions: Write a two to three-page proposal, in which you:Introduction and Plan 1. Detail the current situation for the company, focusing on the issues that the organization is currently facing from using a legacy HRIS. Explain your plan for moving forward to address these issues.Needs Analysis 2. Based on the issues the organization is currently facing, identify the new system needs. Identify change team members who will help identify system need and specify their role and responsibilities.Interview, Questionnaire, Observation, or Focus Group 3. Determine how additional data will be collected regarding system needs. Determine how change management team will collect data during the exploration phase. Specify if team members will use interviews, questionnaires, observations and/or focus groups to collect data from end users. Provide at least five essential questions that will be asked of end users via interview, questionnaire, observation, or focus group.Conclusion 4. Explain two to three reasons why the company would benefit from adopting an HRIS. Focus on how the HRIS would address the current HR needs of the organization.Resources 5. Use at least two quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.*** The Larson Property Case is attached below
6 pages
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I am writing to let you know that the human resource department is striving to ensure that the workforce is expertly sourc ...
Rev Job Description
I am writing to let you know that the human resource department is striving to ensure that the workforce is expertly sourced, deployed, and managed. ...
Company Identity Management During Organizational Mergers
CompetenciesExamine the role of organization development in anticipating and effecting change in organizations.Evaluate or ...
Company Identity Management During Organizational Mergers
CompetenciesExamine the role of organization development in anticipating and effecting change in organizations.Evaluate organizational culture and its impact on behavior within organizations.Analyze organizational development as a diagnostic and intervention process and how it is utilized to increase organizational efficiency.Assess the organization development process and its role in developing high-performing teams, individual excellence, and organizational success.Examine the role of employee empowerment and interpersonal interventions in organizational development.Evaluate system level interventions, high-performing systems, and system approaches.Scenario InformationAn American Internet Technology company has merged with a Canadian Social Media company. Because of this merger, performance is not as optimal as the executives would have hoped; morale is low, and stress is up. The new company has decided to hire you as an Organizational Development consultant. They have tasked you with finding out the issues and what they should do next to get back on track.InstructionsYou will take on the role of an Organizational Development consultant. As such, you need to determine the root cause of issues related to the merger, and recommend an appropriate change process to have a unified organizational culture. Also, consider resistance and how that resistance can be overcome. The company is also seeking your input for recommendations to empower employees. Because of the merger, you need to also provide an analysis of workplace stress as it relates to productivity. The company has asked you to create a slide presentation of your report, including a voice recording. Remember your audience when giving your presentation. You can use any Webware/software of your choosing for the voice recording, and include the following slides:Title slideHighlighting the main issues related to the mergerProviding best practices for merging company cultures into one, new culture for the organization( Clearly identified problem area with substantive details pertaining to the merger. Effectively articulated all best practices for merging company cultures using well-defined reasons and clear examples).Describing the appropriate change process(Provided a thorough description of the appropriate change process including rationale to support the selection using clear examples and well-defined reasons)Explaining resistance and how to overcome it( Provided a thorough description of the sources and reasons for resistance to change. Provided best practices for overcoming resistance using clear examples and well-defined reasons).Providing examples of employee empowerment(Provided a thorough description of employee empowerment including best practices for empowering employees using clear examples and well-defined reasons)Describing workplace stress and providing examples of behavior because of stress(Provided a substantive description of workplace stress including behavior caused by such. Provided a comprehensive list of best practices applied by managers to manage workplace stress including clear examples and well-defined reasons)Providing best practices for managers to manage workplace stress( Presentation was recorded, included all appropriate slides, references if needed, and concluded the presentation with a summary of the appropriate change process including sufficient detail of which and sound rationale for its selection)Conclusion slide that includes the main points of developing a high-performing team and system approaches to being high-performingAny additional, relevant informationReferences
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MKG 310 Colorado State University Stretchable Phones Presentation
Option #1: Marketing Plan for a Company and Product/Service
Your final project is a marketing plan for the company and pro ...
MKG 310 Colorado State University Stretchable Phones Presentation
Option #1: Marketing Plan for a Company and Product/Service
Your final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product.
You need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The "Company-Business Profiles" link found in the Library under the How to Find section, is a great place to look for company information for this assignment.
Below is the outline to be followed for this assignment:
Section
Length
Executive Summary. This provides a busy executive everything he or she needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors and projected outcomes of the plan's recommendations.
Note: This is not an introduction to the marketing plan. Typically, the executive summary is written after the plan has been completed.
1 Slide
Company Overview. A brief description of the company, including its mission statement, background, and competitive advantages.
1 Slide
Situational Analysis. SWOT analysis—Strengths, Weaknesses, Opportunities, Threats facing the company. Also include any other external factors that may influence future sales, such as legal or social activities.
2-3 Slides
Objectives/Goals. Briefly describe your proposal--what's new and why. What is the opportunity to be addressed or the problem to be solved?
1 Slide
Segmentation and Targeting Analysis. Define and explain why segmentation is needed. Explain the approach taken (e.g., the use of demographics) taken, and name market segments. Define and explain why targeting is needed, and roughly size your target market.
2-3 Slides
Marketing Strategy. Explain and support your marketing mix component decisions, using the 4 P's, academic concepts, and academic reference sources. Create one perceptual map (See Section 5.4 of the textbook for an example.)
2-3 Slides
Branding Strategy. How will the brand be developed and supported? What will be the "implied promise" of the brand?
1 Slide
Ethical Considerations. Explain how the proposed plan aligns with the company's statement of ethics and corporate social responsibility.
1 Slide
Financial Projections. Present a summary spreadsheet. For example: years 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected timeline of the product life cycle's introduction and also growth stage?
2-3 Slides
Conclusion
1 Slide
Suggested slide setup and number of slides (25 slides):
Title
Executive Summary
Company Overview
Strengths
Weaknesses
Opportunities (trends)
Threats
Marketing Plan Objectives
Segmentation
Target Market
Positioning Map
Product (features and benefits versus the competition)
Price (compared with competition)
Price Strategy
Promotional Strategy
Place Strategy
Branding Strategy
CSR Strategy
Ethics and Corporate Social Responsibility
Financial Projections
Conclusion
References
1 page
Case Study Analysis
1. Should Gerald grow Year Up to serve more students? I recommend Gerald to grow Year Up so that he serves more students i ...
Case Study Analysis
1. Should Gerald grow Year Up to serve more students? I recommend Gerald to grow Year Up so that he serves more students in order to accomplish his
Xiaomi a Chinese Consumer Electronics Company Analysis
Please provide an overview of Xiaomi (the Chinese consumer electronics company). For example, include an introductio ...
Xiaomi a Chinese Consumer Electronics Company Analysis
Please provide an overview of Xiaomi (the Chinese consumer electronics company). For example, include an introduction of the company, the nature of its business, its mission(s), & any other relevant facts that are worth highlighting to provide an overview/introduction to the company and what it does.
Strayer Univeristy System Development Life Cycle Proposal
Read the details of the Larson Property Management Company case scenario on pages 114–115 of the textbook. The Chief Exe ...
Strayer Univeristy System Development Life Cycle Proposal
Read the details of the Larson Property Management Company case scenario on pages 114–115 of the textbook. The Chief Executive Officer, Mr. Larson, and the Chief Financial Officer, Ms. Johnson, would like to increase the efficiency and effectiveness of the HR functions, as well as reduce overall HR costs. Mr. Larson and Ms. Johnson would like you, the HR Director, to serve as the change agent of the project. In this assignment, you will develop a plan and analysis (planning and analysis phases of the Systems Development Life Cycle (SDLC)) of the current business based on the details of the scenario.Instructions: Write a two to three-page proposal, in which you:Introduction and Plan 1. Detail the current situation for the company, focusing on the issues that the organization is currently facing from using a legacy HRIS. Explain your plan for moving forward to address these issues.Needs Analysis 2. Based on the issues the organization is currently facing, identify the new system needs. Identify change team members who will help identify system need and specify their role and responsibilities.Interview, Questionnaire, Observation, or Focus Group 3. Determine how additional data will be collected regarding system needs. Determine how change management team will collect data during the exploration phase. Specify if team members will use interviews, questionnaires, observations and/or focus groups to collect data from end users. Provide at least five essential questions that will be asked of end users via interview, questionnaire, observation, or focus group.Conclusion 4. Explain two to three reasons why the company would benefit from adopting an HRIS. Focus on how the HRIS would address the current HR needs of the organization.Resources 5. Use at least two quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.*** The Larson Property Case is attached below
6 pages
Rev Job Description
I am writing to let you know that the human resource department is striving to ensure that the workforce is expertly sourc ...
Rev Job Description
I am writing to let you know that the human resource department is striving to ensure that the workforce is expertly sourced, deployed, and managed. ...
Company Identity Management During Organizational Mergers
CompetenciesExamine the role of organization development in anticipating and effecting change in organizations.Evaluate or ...
Company Identity Management During Organizational Mergers
CompetenciesExamine the role of organization development in anticipating and effecting change in organizations.Evaluate organizational culture and its impact on behavior within organizations.Analyze organizational development as a diagnostic and intervention process and how it is utilized to increase organizational efficiency.Assess the organization development process and its role in developing high-performing teams, individual excellence, and organizational success.Examine the role of employee empowerment and interpersonal interventions in organizational development.Evaluate system level interventions, high-performing systems, and system approaches.Scenario InformationAn American Internet Technology company has merged with a Canadian Social Media company. Because of this merger, performance is not as optimal as the executives would have hoped; morale is low, and stress is up. The new company has decided to hire you as an Organizational Development consultant. They have tasked you with finding out the issues and what they should do next to get back on track.InstructionsYou will take on the role of an Organizational Development consultant. As such, you need to determine the root cause of issues related to the merger, and recommend an appropriate change process to have a unified organizational culture. Also, consider resistance and how that resistance can be overcome. The company is also seeking your input for recommendations to empower employees. Because of the merger, you need to also provide an analysis of workplace stress as it relates to productivity. The company has asked you to create a slide presentation of your report, including a voice recording. Remember your audience when giving your presentation. You can use any Webware/software of your choosing for the voice recording, and include the following slides:Title slideHighlighting the main issues related to the mergerProviding best practices for merging company cultures into one, new culture for the organization( Clearly identified problem area with substantive details pertaining to the merger. Effectively articulated all best practices for merging company cultures using well-defined reasons and clear examples).Describing the appropriate change process(Provided a thorough description of the appropriate change process including rationale to support the selection using clear examples and well-defined reasons)Explaining resistance and how to overcome it( Provided a thorough description of the sources and reasons for resistance to change. Provided best practices for overcoming resistance using clear examples and well-defined reasons).Providing examples of employee empowerment(Provided a thorough description of employee empowerment including best practices for empowering employees using clear examples and well-defined reasons)Describing workplace stress and providing examples of behavior because of stress(Provided a substantive description of workplace stress including behavior caused by such. Provided a comprehensive list of best practices applied by managers to manage workplace stress including clear examples and well-defined reasons)Providing best practices for managers to manage workplace stress( Presentation was recorded, included all appropriate slides, references if needed, and concluded the presentation with a summary of the appropriate change process including sufficient detail of which and sound rationale for its selection)Conclusion slide that includes the main points of developing a high-performing team and system approaches to being high-performingAny additional, relevant informationReferences
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