Discuss the manner by which the Samsung Gear VR was launched in foreign markets in terms of the various methods, assignment help

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  • Discuss the manner by which the Samsung Gear VR was launched in foreign markets in terms of the various methods noted in the text? Describe the various strategies related to the market entry, product features, product pricing, distribution channels, and marketing communications employed to market the Samsung Gear VR to various targets in the global marketplace and the reason for employing those strategies.
  • What are the differences between LOCAL and GLOBAL marketing for the Samsung Gear VR and Samsungs product(s)?
  • If the other products of Samsung are not marketed globally, what strategies (STP) and marketing programs (4Ps) would you recommend to use to market these other products in foreign markets?In what facets of marketing strategy and marketing programs do you see the greatest differences between how products are marketed LOCALLY and GLOBALLY?Why are these differences important?
  • What ethical issues are associated with the marketing of the Samsung Gear VR in foreign markets and how do you believe they are being addressed?

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Explanation & Answer

Running Head: SAMSUNG GEAR VR

1

Samsung Gear VR
Name
Course
Tutor
Date

SAMSUNG GEAR VR

2

Samsung Gear VR is a mobile essential authenticity headset created by Samsung
Electronics in corporation with Oculus and made by Samsung. The headset was out to the market
on 27 November 2015. The Gear VR unit performs as the controller which carries the eminent
field of inspection as well as a meeting inertial measurement component for whirling tracking
which links to the Smartphone by means of micro-USB. The headset also has a rear push button
on one side and a touchpad alongside an immediacy antenna that detects whenever the headset is
on. The key and touchpad is for enabling a customary least contribution facility for ...


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