Strategic Management: Internal Analysis and SWOT MGT499 SLP 3


Question Description

Internal Analysis of the Company

It is important to conduct an internal analysis to find the strengths and weaknesses of the company. Therefore, for the part 3 of the SLP project, we will look inside the company.

Please read the information in the background material, look for more information, and then write a 2 to 3 pages report for your professor by answering the following questions:

i) What are the two or three biggest strengths the company has that allow it to make the company's vision come to fruition?

ii) What are its main competitive advantages?  Keep in mind that if you are reporting on a military unit you may have to be a bit creative here.  But chances are your unit, or even branch of the military does compete for funding and resources with other units.  Every organization wants to rank among the best of their peers. 

iii) What internal weaknesses can you find?

NOTE: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.

SLP Expectations:

Your paper will be evaluated on how accurately you identify the strengths and weaknesses evidenced by your company or organization. Critical thinking is essential. Pay attention to how well you organize and support your analysis with evidence. Be sure to document any facts by citing the sources of that information within-text citations (or footnotes) and a reference list. Papers should also include an introduction and conclusion.

The following criteria will also be used to assess your paper:

>Precision: Does the paper address the question(s) or task(s)?

>Breadth: Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?

>Depth: Does the paper/report address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references?

>Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?

>Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?

>Clarity: Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations? 

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