External Analysis of the Automotive Industry
Like other companies, Toyota operates in a
complex global industry. In order to develop and execute a successful
strategy, the Toyota corporation must take into account the global
automotive environment. In this case assignment you are going to be
asked to discuss Toyota from a strategic perspective. Keep in mind that
there is a difference between strategy and tactical operations in your
discussion. For instance, having a low priced vehicle model option is
not a strategy. The strategy is bigger picture and ties more to
Toyota's committment to provide affordable vehicles to customers.
Likewise, if one wants to turn a ship around and go the opposite
direction to suprise the enemy, turning the wheel is not the strategy.
Please read the information in the
background material, look for more information, and then write a 4 to 5
pages report for your professor and the executives of Toyota corporation
by answering the following questions:
i) What are Toyota's Opportunities for moving forward in the competitive automotive manufacturing and sales environment?
ii) What threats does the company face?
iii) What actions are they taking to
capitalize on opportunities and address threats? Finish by discussing
whether you believe they are proceeding in a fashion that is likely to
NOTE: Please note that
your report/assignment will not be accepted without proper citations and
references. You must use the sources from the background material
together with the sources you find your own.
Step 1: Return to Toyota's
web page and annual report and do your best to identify opportunities
and threats faced by Toyota in formulating your answers to the questions
above. You may also read the article below and do some research of your
own and review the readings from Module 2.
Toyota. (2012). Annual Report 2011. Retrieved August, 2012 from http://www.toyota-global.com/investors/ir_library/annual/pdf/2011/
Toyota. (2012). Vision and Philosophy. Retrieved August, 2012 from http://www.toyota-global.com/company/vision_philosophy/
Takahashi, Y. (2010). Toyota registers
surprise profit; Auto maker forecasts 48% growth in fiscal-year earnings
as it bounces back from recall-related concerns. Wall Street Journal,
p. 23.. Retrieved August, 2011,from library portal via coursenet.
Step 2: Drawing on the background and case materials, and any additional source if you choose, answer the questions specified above.
The paper should contain:
An introduction stating the thesis of your paper consolodating the topics presented in the questions you are to answer.
A main section providing well reasoned
arguments in support of your thesis statement with clear and focused
responses that address the questions asked in this assignment.
A conclusion reprising your main findings from the analysis.
Document all information taken from outside sources within-text citations and a reference list (or footnotes).
The following criteria will also be used to assess your paper:
>Precision: Does the paper address the question(s) or task(s)?
>Breadth: Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?
>Depth: Does the
paper/report address all elements of the topic in sufficient depth? Does
it include and apply the background readings and other background
resources? Are they included as references?
>Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?
>Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?
>Clarity: Is the
writing clear and the concepts articulated properly? Are paraphrasing
and synthesis of concepts the primary means of response to the
questions, or are thoughts conveyed through excessive use of quotations?