M5D1 Discussion Post

Jul 29th, 2014
Price: $10 USD

Question description

Attacking a leader is always difficult. Some strategists recommend attacking a leader head-on by targeting its strengths. Other strategists disagree and recommend flanking and attempting to avoid the leader’s strengths. 

A market leader as defined here generally has the largest market share in the relevant product and market and usually leads the other firms in price changes, new product introductions, distribution coverage, and promotional intensity. Market leaders may also have products that generally hold a distinctive position in consumers’ minds. These strengths and competitive advantages can be formidable when used by a savvy and seasoned firm. Trying to attack the leader on its strengths requires point-of-differences in brands, sophisticated marketing positioning, and “deep pockets” for the challenger. 

Before you begin your analysis, think of your most recent purchases. Were you swayed in any way by the design or looks of the product, or were you simply focusing on the intended performance of the product? 

Now think about those products whose performance is rated lower than their major competitors. What do they need to do to get their product in the hands of the target customer? Is it the glitz and glitter that can make a difference? 

Include at least one reference, APA.

Tutor Answer

(Top Tutor) Daniel C.
School: UT Austin

Studypool has helped 1,244,100 students

Review from our student for this Answer

Jul 31st, 2014
"awesome work thanks"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors