Case Study: General Electric

Jul 29th, 2014
Anonymous
Category:
Accounting
Price: $20 USD

Question description

For this module, you will analyze the case study “General Electric” available at
http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html

Include responses to the following questions in your analysis:
  • Why did GE implement a limited distribution strategy?
  • How was GE able to evoke an emotional buying experience for customers purchasing appliances?
  • How was GE able to move upstream in price?

Write your case analysis in a 3- to 5-page Word document: Headers, 2 References, APA Format


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