Description
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Hi Hissa, the paper is complete and perfectly done. Kindly receive it for approval.
Running head: MARKETING PLAN
1
Marketing Plan
Student’s Name
Institutional Affiliation
Course
Instructor
Due Date
MARKETING PLAN
2
Marketing Plan
Amazon Company
Amazon is an online retailing involved with e-commerce, payments, logistics, hardware,
media, and data storage. The company conducts its business across the globe with plenty more
industries. Amazon is a go site for all shoppers and merchants, mainly online. It holds its
business as the best firm and thrives on being world-class in preserving its business with
continuous growth against all its odds (Varia & Mathew, 2014). Besides, calling it an ecommerce company is not adequate.
Across the globe, Amazon has developed customer service, inventory, and shipping
centres that enable the site to provide the customers’ demands. It also sells online digital
products such as movies, music, and a different software application used in both Android and
IOS. All these products offered by the company are all in demand in Saudi Arabia and will be a
good deal to start up the company within the country. The company will benefit the entire
country, and different online goods and services will be easily accessible within the state.
Amazon Mission Statement
The company mission statement aims at offering its customers affordable prices,
available and best selection, and highest convenience. Amazon statement shows what its
consumers ought to expect from the services that improve beyond their needs (Varia & Mathew,
2014). Also, it aims at providing consumers with high quality offers on its shopping factors. For
instance, personal satisfaction, variety, and pricing. Consequently, this statement comprises of
the following components; affordable prices, varied selection, and top convenience.
Vision Statement
MARKETING PLAN
3
Its vision statement is to be a global consumer most centric company where the
consumers can easily access all online goods and services they might demand. The vision
statement is an indication of their desire to achieve its goals and what they want to deliver to
satisfy its customers' needs. Moreover, Amazon care for all its customers so that they feel
satisfied in all ways (Varia & Mathew, 2014). The vision statement has the following
components customer-centric company and global presence.
Business Objectives
Amazon has its principles that guide its operation. They focus on consumers' obsession
more than a competitor. Moreover, they aim at passion for invention, commitment to operating
in an excellent manner and long-term thinking. Their physical and ...