Examine the two different strategic approaches adopted by the fast-food chains KFC and McDonald’s

Jun 13th, 2016
SoccerBoss
Category:
Other
Price: $5 USD

Question description

BACKGROUND

Understanding the influence of culture on the consumer decision

process is an important part of a marketer’s job. Cultural

norms and values, along with consumer perceptions, family,

and group influences, are all factors that can significantly

impact the diffusion of new products or services. Many firms

realize that they must adapt existing product or service models

when introducing them into a foreign market

Procedure

Read the Global Opportunity box on page 276 of the textbook. (page 276 is below this document)

Your assignment is to examine the two different

strategic approaches adopted by the fast-food chains KFC and

McDonald’s when they expanded into China. Which, in your

opinion, would be the more effective strategy for expanding

into India, and why? Your report should include evidence

(such as Indian demographic statistics, comparison with

similar brand/product expansions into India, ethnographic

studies, the results of direct questioning and content analysis,

and so on) to support why the strategy you selected has the

best chance of success.

Goal

Your goal for this assignment is to apply what you’ve learned

about consumer behavior in this course. Use this research

assignment to practice identifying and evaluating marketing

concept strategies commonly found in today’s marketplace.

To accomplish the requirements for this assignment, you’ll

need to submit at least 3.5  pages of typed material.

Writing Guidelines

1. Type your submission, double-spaced, in a standard

print font, size 12. Use a standard document format with

1-inch margins. (Do not use any fancy or cursive fonts.)

2. Include the following information at the top of your paper:

a. type name (type this and I will go back and fill in the right information

b. type number (just type number and I will fill in the number

c. Course title and number (just type this and I will fill in the information)

d. work number

3. Read the assignment carefully and address the issue suggested.

4. Be specific. Limit your submission to the topic or

issues mentioned.

5. Include a reference page that lists websites, journals, and

any other references used in preparing the submission.

6. Proofread your work carefully. Check for correct spelling,

grammar, punctuation, and capitalization.

one page needed

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: Boston College
PREMIUM TUTOR

Hello, I have completed your paper, find it attached please

Running head: MULTINATIONAL CORPORATIONS

1

Strategic Approaches Adopted by Fast Food Chains KFC and McDonald’s When Expanding Into
China

(Student’s Name)
(Institutional Affiliation)
(Type Name)
(Type Number)
(Course Number)
(Course Title)
(Work Number)

MULTINATIONAL CORPORATIONS

2

Introduction
Worldwide organizations confront a basic inquiry when they enter developing markets. The
average Western way to deal with remote development is to attempt to offer center items or
administrations practically as they've generally been sold in Europe or the United States, with
home office observing nearly to ensure the model is sent out accurately (Alkhafaji, 1995). KFC
and McDonald’s have made this progress by...

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
tinytim47
Dec 6th, 2016
" Wow this is really good.... didn't expect it. Sweet!!!! "
Five Star Tutor
Nov 23rd, 2016
" Outstanding Job!!!! "
mixedballz
Nov 22nd, 2016
" excellent work as always thanks for the help "
lilmoe415
Nov 13th, 2016
" Thank you, Thank you, for top quality work, this is your guy!! "
darnay
Oct 31st, 2016
" The best tutor out there!!!! "
dontuwannaknow
Oct 22nd, 2016
" Excellent work as always thanks so much "
SjSurvivor143
Oct 8th, 2016
" Thanks for the help. "
Joemoe
Sep 25th, 2016
" <3 it, thanks for saving me time. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors