BCOM/275 - Knowing Your Audience Paper and Communication Release

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Business Finance

Question Description

Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article found in the Electronic Reserve Readings.


Research additional articles and information about the Chilean mine collapse.  Be sure to cite all sources on your reference page.

Write a 700- to 1,050-word paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:

·  What are some considerations to remember given the different roles and people in the audience?

o  What would be the potential needs of the families of the miners in receiving a message about this incident?

o  What would be the potential needs of the company’s employees when receiving a message about this incident?

·  What actions must you take before and after the message is delivered to ensure that it was received as intended?

Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on.

There is not a word count requirement for the two draft communications, however they DO NOT count towards they word count to your main paper.  Your paper needs to be 700-1050 words, as stated above, and then your draft communications should be in addition to that.

Also keep in mind this assignment is about how you would respond to your audience not necessarily the specific events that occurred.  I am not looking for a detailed synopsis of the event, but how you would address the different audiences.   

You can combine part one and two into one Word document.  It is much easier to grade and return as one document.

Format the paper consistent with APA guidelines.

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Explanation & Answer

znhevpr51 (59)
Duke University

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