Target Corporation Research Paper

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COMOPANY NAME: TARGET CORPORATION

Apa style, 12 font size, times new roman

4-5 pages.

Corporate Profile Module IV:

You are to include three independent articles in this section.

1. Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Consider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology)

2. Who constitutes your company’s target market?

3. Apply the four Ps to your corporation. How is your corporation competing in the current economy?

4. How would you improve upon your company’s marketing strategy using what you have learned?

5. Conclude with how you think the company is positioned for the future.

Overall: Your paper should be a combination of material from the company itself (website is one source), other business references (Business Week, the Wall Street Journal, Business Source Premier, Fortune Magazine, Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc.), the textbook, and your own interpretation of the topic.

* it only needs to answer all the questions by providing all the information that needed for the assignment.

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Explanation & Answer

Attached.

Corporate Profile: Target Corporation – Outline
I. Marketing Concept
II. Environmental Analysis
III. The Target Market
IV. Marketing Mix (4 P’s) Analysis
V. Recommendations
VI. Conclusion


Running head: CORPORATE PROFILE: TARGET CORPORATION

Corporate Profile: Target Corporation
Name
Institution

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CORPORATE PROFILE: TARGET CORPORATION

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Corporate Profile: Target Corporation
Marketing Concept and Environmental Analysis
The management philosophy on marketing and future strategic planning is a broad
approach and expressed in different ways by different organizations. Marketing as a management
core philosophy is derived from the firm’s main objectives in terms of the choice of the
production process, the merchandise, the selling thought, and the marketing conception. In
particular, the promotion concept refers to the management philosophy aimed at satisfying the
customer’s needs and wants. The marketing concept holds that the manner to achieving its
influential (goals of the retailing business) encompasses the company being more feasible than
competitors in creation, transmission, and informing client motivation to its chosen target
clienteles. The understanding of the marketing concept is fundamental since it forms the
foundation of competitive strategies. Also, the marketing function forms a considerable part of
the organization’s competitive edge over other competitors such as Amazon, Costco, and
Walmart (Target, 2020). Understanding the marketing concept allows the company to match the
products with the customer demands, which in the long run, improves revenues and brand
loyalty.
It is noteworthy that, the external environment significantly influences the Target’s
strategies and also their business strategies. These environments include the economic
environment, political, social, legal, and technological environments. The political environment
in the firm’s markets (the United States and Europe) presents various factors that influence the
company’s profitability and potential for growth. The political stability and ...


Anonymous
I was having a hard time with this subject, and this was a great help.

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