1. "Lightning Round:" Is there a cybersecurity industry?
been invited to present your "case study research" (from Case Study #3: Is there a cybersecurity industry?) during a "lightening round" panel for your CTO's monthly "brown bag" luncheon. The CTO sponsors these panels to help staff members learn more about technologies. The panels also provide an opportunity to develop "public speaking" skills.
To prepare for your presentation, you must write a 3 to 5 paragraph briefing statement in which you summarize your findings. This will be reviewed by the CTO before you give your presentation. Your briefing statement must provide:
1. An introduction to the topic that answers the question "What is an 'industry?'"
2. Provide an analysis that discusses why market researchers treat cybersecurity as an "industry" but, the NAICS system does not.
3. Provide a summary & conclusions section in which you state your opinion as to whether or not cybersecurity should be assigned a unique NAICS code. Provide 3 supporting facts or reasons for your choice.
Case Study #3: Is there a cybersecurity industry?
You recently joined a
small start-up company that has developed a suite of cybersecurity products
that integrate network sensors (hardware) with big data analytics (software) to
provide advanced threat detection at an affordable price. As is often the case
with small companies, you are expected to lend your hand to whatever task needs
doing. Yesterday, you were helping to write the online product brochures and
other marketing materials. Today, your tasks include adding the North American
Industry Classification System (NAICS) code(s) for the “cybersecurity” industry
to the company’s Website. As you delve
into the matter, you quickly discover that there
is no NAICS code for a “cybersecurity” industry (see http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2012).
After additional research, you learned that the NAICS codes for your company’s direct
competitors (companies selling similar cybersecurity products) included the
Computer and Electronic Product Manufacturing
(NAICS prefix “334”)
Terminal and Other Computer Peripheral Equipment Manufacturing
Storage Device Manufacturing
Information Industry (NAICS prefix “51”)
Computer Programming Services
Professional, Scientific, and Technical Services
Industry (NAICS prefix “54”)
Systems Design Services
Retail Trade (NAICS prefix “44”)
You also learned that the NAICS
system was designed to be production or
product oriented and that provisions exist for adding new or emerging industries to the NAICS classification system (see NAICS Update Process Fact Sheet, p. 4,
section “The Four Principles of NAICS” https://www.census.gov/eos/www/naics/reference_files_tools/NAICS_Update_Process_Fact_Sheet.pdf
Your team leader has asked
you to write a short report detailing
your findings and recommending which
industry your company should declare as its primary industry (out of the four
listed above). Your report should include a justification for your
selection. Your team leader has also asked you to provide a well-reasoned
explanation as to why “cybersecurity” is considered an industry by many
reporters and market analysts but is not listed as a unique industry under
NAICS codes are incorporated into many business
directory listings, independent financial reports / market analyses, and
credit reports. Many large organizations, especially government agencies,
require that a company have both a Dun & Bradstreet Data Universal Numbering System (D-U-N-S)
number and one or more NAICS codes assigned to the company prior to being
listed as an approved supplier.
Read / Review the Week 5 readings. Pay close
attention to those readings which provide evidence that “cybersecurity” is, in
fact, an industry.
Research additional information about industry
classifications, why they were developed, and how they are used. Here are some
(See page 4: “The Four Principles of NAICS” Principles #1 & #2)
three or more additional sources which provide evidence that “cybersecurity” is
or is not a distinct industry.
Using standard terminology
(see case study #1), write a two to three page summary of your research. At a
minimum, your summary must include the following:
which includes a well-reasoned explanation as to why “cybersecurity” is
considered an industry by many reporters and market analysts but is not listed
as a unique industry under NAICS. Your introduction should include an
explanation of the importance of standardized industry classification codes
(who uses them and why).
and discussion of one or more industry codes which could be used by your
cybersecurity company (based upon the product listed in this assignment). The
discussion should include a comparison between your company’s business
activities and the industry characteristics for the four classification
families listed in this assignment (prefixes 334, 44, 51, & 54).
for the best fit for a single NAICS code to be used by your company on its
website and included in its business directory listings and financial reports.
Submit For Grading & Discussion
your case study in MS Word format (.docx or .doc file) using the Case Study #3 Assignment
in your assignment folder. (Attach the file.)
your case study for discussion with your classmates. First, create a new topic
in the Case Study #3 Discussion Forum. Then, paste the contents of your Case
Study #3 document directly into that message. (Do not attach the file.)
posting or no posting for discussion will be penalized heavily so it is in your
best interests to post your case study before the assigned due date.
standard APA formatting for the MS Word document that you submit to your
assignment folder. Formatting requirements and examples are found under Course Resources
> APA Resources.
are expected to write grammatically correct English in every assignment that
you submit for grading. Do not turn in any work without (a) using spell check,
(b) using grammar check, (c) verifying that your punctuation is correct and (d)
reviewing your work for correct word usage and correctly structured sentences
and paragraphs. These items are graded under Professionalism and constitute 20%
of the assignment grade.
are expected to credit your sources using in-text citations and reference list
entries. Both your citations and your reference list entries must comply with
APA 6th edition Style requirements. Failure to credit your sources will result
in penalties as provided for under the university’s Academic Integrity policy.