The producer of electric cars Tesla has recently announced its plans to build a large production plant in Germany. Discuss potential ownership, location and internalization advantages of this investment according to the OLI approach. Based on the Integration-Response Framework, which internationalization strategy and which organizational structure would you recommend for Tesla? (300 words max)
Lyft, Inc. is an American ridesharing platform that is a direct competitor of Uber Technologies, Inc. in the US market. Using Lyft as an example, explain the importance of network effects for business success in the presence of a competitor. Why did Lyft manage to successfully enter the US market for ridesharing and compete with Uber, i.e., why is ridesharing not a dominant firm industry? Explain by referring to concepts such as multi-homing costs, network effects and product differentiation.
300 words max
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