Running Head: STRATEGIC MANAGEMENT
Strategic management deals with formulating as well as implementing the major objectives and
initiatives that the top management of a company takes on behalf of the company owners. The
initiatives are majorly taken considering resources as well as an evaluation of both the internal
and the external environments that offer competition to the business (Pearce, Robinson &
Subramanian, 2000). The implementation is done in such a way that it gives the organization in
question a competitive advantage over all the other competitors in the market. In this paper, we
are going to discuss strategic management of Nestle Company.
Nestle is a consumer company in Switzerland but having branches all over the world. It has a
wide variety of products that include cereals, bottled water, dairy products, snacks, and ice
cream. The company began its operations in 1886 after the opening of the first milk factory in
Switzerland (Abbass Alkhafaji, 2013). The company's earnings growth was continued after the
First World War. In 2001, it was named the best company in the world having the highest profits
in that year. Its core values are honesty, fairness, as well as thinking in the long-term.
Nestle company has the same expertise with other local organizations in various countries where
they are situated. It helps the companies in competing in a free trade environment and hence
benefiting the industry and the economies of the country (Abbass Alkhafaji, 2013). The
company collaborates with governments in the countries they are situated to help farmers in
planting the right crops to harvest the best crops. The companies then purchase from these
farmers, which boost their income.
Political factors affect both the policies and the budget of an enterpri...
15 Million Students Helped!
Sign up to view the full answer