Walden University Shared Practice Nike Air Max Promotion Plans and Blends Essay

User Generated

qbht2435

Business Finance

Walden University

Description

***Please use U.S based businesses and resources. 500 words***

Marketers have many promotional mix elements to choose from and often combine them or blend them to achieve the stated goals. Because of the highly competitive nature of most product and service categories, a marketing plan often requires expenditures that will create awareness, stimulate interest, encourage trial purchase, and even reinforce that purchase decision. Marketers have also found that it is often important to communicate post purchase with buyers to reinforce the decision the buyer has made. Marketers have found ways to help buyers interact with other buyers in constructive ways to ensure that the product or service can offer the best result for that purchase.

For this week’s Shared Practice, select a product or service brand with which you are familiar.

By Day 3

Post the following:

  • A brief description of the product or service brand you chose.
  • A description of the target market for the product or service you have selected. Explain the impact of defining the target market on the promotion plan.
  • An examination of the concept of promotion blends. Does the brand you chose make use of promotion blends? If so, describe the promotional blends used. If not, propose your ideas for how promotional blends could be used successfully to promote the brand and why. Use examples to support your assessment.
  • An explanation of how technology or digital media may be utilized to develop an effective message to the target group you have identified in a blended promotion plan. Explain why the technology or digital media made the message about the chosen product or service brand more effective.

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Explanation & Answer

Attached.

Running Head: SHARED PRACTICE: PROMOTION PLANS AND BLENDS

Shared Practice: Promotion Plans and Blends
Student
Professor
Course
Date

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SHARED PRACTICE: PROMOTION PLANS AND BLENDS

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The Product
The product that I am most familiar with is the Nike Air Max 1. This product is the pair
that started it all for Nike Inc. Created by Tinker Hatfield and released in 1987, this product has
come to be referred to as the Air Max 1, as they were the first Air Max sneaker ever to be released
by Nike. It was a product of an innovation based on previous concepts experimented on Nike Air
Tailwind. A pair of Nike Air Max features an encapsulated Air-Sol unit in the heel. This classic
Air Max gas has been modified numerous times in various colourways, versions, and styles.
The Target Market
Nike Air Max 1's primary target market is the high...


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