Description
Read the Case “United Airlines – Navigating a Social Media Storm” at the end of Chapter 19 and response to the following:
Page # from attached book: 439- 440
- What was the impact of the incidents described in the case on United Airlines’ reputation?
- Did these incidents impact the firm’s corporate identity or corporate image, or both, as described in the chapter?
- Did these incidents constitute a crisis, as defined in the chapter?
- Did United Airlines engage in effective crisis management, and why or why not? If you were the public relations manager at United Airlines, what steps would you have recommended the company take when these incidents occurred?
- What should the company do now to regain its customers’ trust?
APA FORMAT, NO PLAGIARISM and NEED REPORT, DOUBLE SPACE 400 TO 500 WORD.
book link:
please attached book reference and 2 outside source.

Explanation & Answer

Attached.
DISCUSSION CASE
by 7777 Tyutuy
Submission date: 12-Apr-2020 06:18PM (UTC+0700)
Submission ID: 1295556730
File name: DISCUSSION_CASE.docx (37.75K)
Word count: 632
Character count: 3385
DISCUSSION CASE
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Running head: CASES DISCUSSION
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Crisis
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CASES DISCUSSION
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1. Impacts of the incidents to the corporate reputation
The events described have different implications for the united airlines’ status. One of
them is that different customers lose their trust in the company (Anne & James, 2019). Another
impact is that the company’s image has been destroyed following the occurrence of the incidents.
Additionally, there is a drop in the company’s rating.
2. Whether the events impact the company...
