Description
- McDonald’s is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
- From a cost and logistics perspective, would McDonald’s prefer a standardized or localized menu across the world?
- What are the risks inherent in McDonald’s trying to compete in local markets against local “experts”? (For example, a Mexican menu item in Mexico?)
- Is this approach (of localized menu items) likely to deliver more or less innovation across all of McDonald’s operations (worldwide)?
- Taking these above questions in account, plus your other thoughts, list the advantages and disadvantages of this menu adaption strategy to McDonald’s.
- And an easy question to finish with, what other product/menu ideas do you think that McDonald’s could introduce?
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Running head: MCDONALD’S ASSIGNMENT
McDonald’s Assignment
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MCDONALD’S ASSIGNMENT
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McDonald’s Assignment
Question One:
People around the world have different tastes and preferences, an aspect, which most
restaurants explore. McDonald’s is indeed a strong brand and having a variety of food around the
world is a vital element of strengthening its brand (Bailey, 2020). Moreover, adapting the diverse
menu to match the cultures of the countries it sets up operations is a crucial tool in attracting
customers, which implies more profits and popularity. The company’s strong brand image can be
maintained as a result of a variety that implies introducing what people love.
Question Two:
McDonald’s would prefer a standardized menu around the world. Peopl...