competitors- a stiff competition would be a threat to the anticipated incomes and workability of their strategy at the given market setting. competition leads to low profitability as businesses edge to lower product prices.
profitability- a highly profitable venture would be of much interest, however this may not be so on a business destined for long term investments that may be as well viable at low profitability.
company's equity position-a company could shift from long term to short term goals where the fiture of its existence seem not guaranteed. this is in times of economic uncertainty where equity falls.
goals- a business with long-term goals may view short term profits unfeasible and could as well make short term losses with no hitch.
risk tolerance- long-term investment may be more attracting to businesses which have low risk tolerance as they usually involve long time span allowing for market observation and corrections.