Case Study

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Computer Science

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Description

Address the six questions associated with the chapter 11 Opening Case Application (Nike/CEO Mark Parker) on page 420-421 in a four to six page paper (excluding title, abstract, and reference pages). Completely review the company website noted in the case. Assignment should be APA compliance. Include at least four peer-reviewed sources.

Please use this strategy when you analyze a case:

  1. Identify and write the main issues found discussed in the case (who, what, how, where and when (the critical facts in a case).
  2. List all indicators (including stated "problems") that something is not as expected or as desired.
  3. Briefly analyze the issue with theories found in your textbook or other academic materials. Decide which ideas, models, and theories seem useful. Apply these conceptual tools to the situation. As new information is revealed, cycle back to sub steps a and b.
  4. Identify the areas that need improvement (use theories from your textbook)
    • Specify and prioritize the criteria used to choose action alternatives.
    • Discover or invent feasible action alternatives.
    • Examine the probable consequences of action alternatives.
    • Select a course of action.
    • Design and implementation plan/schedule.
    • Create a plan for assessing the action to be implemented.
  5. Conclusion (every paper should end with a strong conclusion or summary)

Writing Requirements

  • 4–6 pages in length (excluding cover page, abstract, and reference list)
  • APA format and writing style
  • Include at least four peer-reviewed sources.
  • Please use the Case Study Guide as a reference point for writing your case study.
  • less than 15% plagiarism

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Explanation & Answer

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Running head: STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT

Strategic leadership and change management
Students name
Course / Number
Due date
Faculty name

STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
2

Abstract
In recent years, the innovation and adoption of newer technological systems have
changed the way organizations operate, and this has called for the creation of great strategies
to compete and be successful in the business world. Many entities are employing strategic
leaders to lead in the production of great vision and missions that will uphold the business to
a successful future. The critical aspect of strategic management is building a model that lines
the company in a global competitive village. The process involves creation, formulation, and
execution to bring change in an organization. Critical thinkers and people with robust
analytical strategies bring significant changes. This paper describes Mark Parker and his
successful journey in Nike company. He has made meaningful strategies since taking over as
the company's CEO in 2016, changing the company status and fortunes.

STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
3

Introduction
Bill Bowerman and Phil Knight in 1964 formed a company dealing in shoes. Initially,
they named it Blue Ribbon Sports, but in 1978 renamed it to Nike.inc. Nike branded shoe
was introduced to consumers in 1972, and the company has overseen the distribution of its
product in over 170 countries (Frisch, 2008, pp. 1–24). Mark Parker took over the company's
leadership as its 3rd CEO. He was born in 1955 in Poughkeepsie, Network, and has worked
for Nike for 30years (Nike, 2010). He started as a designer in New Hampshire in 1979 and
progressed to various ranks within the company. In 2006 he was named the company’s CEO,
President, and chairman, replacing the company’s co-founder Phil Knight. The greatest
milestone of the company can be traced since he took over as the leader. He has strategically
made great strides, and changes implemented to ensure the company is profitable and
growing. Although faced with many controversies, his tenure and leadership made Nike's
capital share increase by 60% (Lussier et al., 2013, pp. 357–421).
Strategic leadership and change management
When Mark assumed leadership at Nike, high expectations were placed to fit the
footsteps of Phil Knight and take the company to greater places. Internally he faced a great
task of...


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