Shalem KFC - I need a case study on the attached questions

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Campbellsville University

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I have attached the questions and I need to write 3 pages case study on the first question. APA format, references are important.

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Explanation & Answer

Attached.

Running head: KFC SUCCESS

Factors that have Led to the Success of KFC as a Global Business

Name
Institution
Date

KFC SUCCESS

1
Introduction

KFC is a convenience food restaurant chain that originated in America and focuses
on fried chicken (Marketline, 2016). KFC ranks second after McDonalds in the world’s
largest restaurant chains. KFC is operational globally, and more regularly than not, it
has continually taken worldwide markets by storm (Shoyemi, 2014). KFC was founded in the
year 1952 by Colonel Sanders. Currently KFC has near 20,000 stores globally.
Factors that have led to the success of KFC as a global business
Customer Value
For KFC, customer satisfaction and value is of utmost importance. Therefore KFC
restaurants base their excellence on attributes abbreviated...


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