Description
Imagine that you want to market a health-oriented soft drink to China. You intend that most of your sales will be through Internet-based shopping sources.
- Discuss how you would research current and potential competitors.
- Discuss what factors you might consider to be successful in that country.
Explanation & Answer
Attached.
Running Head: BUSINESS RESEARCH PLANNING
Business Research Planning
Student’s Name
Institution Affiliation
Date
1
BUSINESS RESEARCH PLANNING
2
Marketing a Health-Oriented Soft Drink
The success of the health-oriented soft drink in the Chinese market will depend on the
competitiveness of the company. First and foremost is to acknowledge the current and potential
competitors and find their weakness, then research the cost the competitors charge the
customers in terms of product and delivery services. Being the lowest-cost provider in terms
of orders done online is key to competitiveness against the current and potential investors. The
next thing to research is the competitor's target market and how well they use online s...