Deliverable: 12–15 PowerPoint Slides with Speaker Notes
The presentation must include:
Objectives of the plan
Marketing research used to select target market
Product branding strategy
Pricing, distribution, and promotional strategies
have a lot of material to cover, but you have been working on this plan
for weeks. Now it's just a matter of formulating a cohesive strategy
and anticipating any questions that may arise during the presentation
which may include and you should be prepared to respond to:
What might somebody else say to show your proposed solution is wrong?
What could you say to show s/he is wrong?
What alternative solution might someone else recommend?
What reasons might someone provide to support their solution?
How would you respond to their reasons?
Is there a compromise or creative solution?
final project should include all of the parts from the previous weeks'
assignments. It should be a clear and consistent presentation of the plan to launch the new cell phone product for MM. Emphasis
should be placed on the quality of the PowerPoint presentation, because
this is the final presentation that will be delivered to the client. A
presentation meeting the scale of excellence must include: a. objectives
of the plan b. a product branding strategy with details c. the
marketing mix, product, price, distribution, promotion strategies, d. ROI measuring results e. contingency plan
Measurable Terminal Course Objective:
Combine the elements of promotional strategy into the marketing mix to make a comprehensive marketing plan.
Demonstrate competence through completion of a comprehensive business/marketing plan