Hi, i used the provided materials. The lecture notes and also the pictures you sent me were very helpful. Thanks. Hoping to work with you again in future.

Running head: GLOBAL PLACEMENT AND DISTRIBUTION CHANNELS

Global Placement and Distribution Channels
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Institutional Affiliation

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GLOBAL PLACEMENT AND DISTRIBUTION CHANNELS

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Global Placement and Distribution Channels
Functions of International Distribution Channels
Provide consumer access to products /services. The manufacturer can sell products
directly to the consumer through the internet or directly operated stores. Alternatively,
consumers can access goods through agents, wholesalers, and retailers. The use of
intermediaries minimizes selling barriers and improves product accessibility.
Provide product information. Manufacturers can use the internet to offer product
information to retailers. Besides, retailers can identify client's needs and adopt strategies for
meeting the demands. They can also teach clients about products' features.
Provide product distribution services. Agents distribute products to retailers and
wholesalers. The retailers and wholesalers order, store, create assortment, present appealing
goods, package, finance, and offer after-sale services. They also bridge the gap between demand
and supply. Lastly, they contact new clients, negotiate, and sell products.
Develop Channel Partner Relationship/Support Services. The channels create a
manufacturer relationship with agents, wholesalers, and retailers. A Manufacturer can offer
products to the intermediaries on credit or at discounted prices. Conversely, the intermediaries
contact new clients and present feedback to the manufacturer.
Provide Product Inventory Financing. Channel members cover the cost of transporting
products to consumers. They cater to custom expenses, product shipment...