Description
Content/Format: This major project is to produce a final comprehensive strategic analysis report based on the two minor projects you’ve done so far.
Fundamentally, this project allows you to use both the "art" and the "science" of strategic planning by developing your research skills in competitive analysis, applying the strategic frameworks learned in class, and using your imagination and judgment to formulate the recommendations.
You will use the same company of your choice to complete the SAM and to complete a written report for your company. You need to submit the following for this project:
- This report should include the SAM.
- This report should include a written report of 6 pages single spaced with an explanation of your findings and at least 10 unique references.
- You need to complete an 8-10 slide PowerPoint presentation to complement your write-up.
The Template to following for this report is below. It is recommended that you use these titles and headings in your document (you can add as many additional headings/subhesdings as required by your specific research and business):
I. EXECUTIVE SUMMARY
II. CORPORATE DESCRIPTION
General company info (Information from SAM explained)
III. EXTERNAL ANALYSIS
External analysis (Information from SAM explained)
IV. INTERNAL ANALYSIS
Internal analysis (Information from SAM explained)
V. DEVELOPMENT AND EVALUATION OF STRATEGIC ALTERNATIVES
Creating strategic alternatives (Information from SAM explained)
VI. RECOMMENDATIONS
Recommendations (Only new section in SAM not completed during Minor Project 1 or 2)
Additional recommendations based on your biblical point of view
VII. EXHIBITS AND REFERENCES
Explanation & Answer
Here you go, let me know if you need any edit
Strategic Analysis Model:
Apple Inc.
Name
Institution
Executive Summary
➢ This paper examines Apple’s strategic goal that drives its strategy and the
key success factors in the industry.
➢ Additionally, the paper explores the internal ability of the company to
implement its strategy. This includes identifying critical issues and priorities,
and subsequently making recommendation based on the critical issues
identified.
➢ The report aim is to improve the effectiveness of the company strategic
objectives and efficiency of their implementation.
➢ The identified strategies will allow Apple Inc. to have a sustainable
competitive advantage.
CORPORATE DESCRIPTION
Apple, Inc. is an public owned American company
Started 44 years ago ( Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Segment: Technology
Industry: Hardware
Number of employees (2019- 137,000)
CEO- Tim Crook (Democratic Leadership style)
Products and services: Iphone, Ipad, Mac computers, Ipods, iOS device, iTunes®, iCloud, iOs,
iLife, iWork, Apple Tv., AirPods, Apple TV, Apple Watch, digital content stores, st...
