San Jose State University Pet Products Marketing Discussion

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Business Finance

San Jose State University

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Discuss 4Ps of Marketing for a Pet products delivery service.
file attachment below is the lecture.


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2:19 Contents CH.11.ppt Copyright ©2016 Pearson Education, Inc. 11-0 The Four Ps of Marketing for New Ventures Product Price Marketing Mix Promotion Place (or distribution) Copyright ©2016 Pearson Education, Inc. 11-0 Product | Product Is the good or service a firm offers to its target market. The initial rollout is one of the most critical times in the marketing of a new product. All firms face the challenge that they are unknown and that it takes a leap of faith for the first customers to buy their products. Some start-ups meet this challenge by using reference accounts. A reference account is an early user of a firm's products who is willing to give a testimonial regarding his or her experience with the produce. Copyright ©2016 Pearson Education, Inc. 11-0 Previous Next 3 = Dashboard Calendar To Do Notifications Inbox 2:19 Contents CH.11.ppt Copyright ©2016 Pearson Education, Inc. 11-0 Core Product vs. Actual Product Core Product Actual Product The product itself, such as an antivirus software program. The product plus all the attributes that come with it such as quality level, features, design, packaging, and warranty. Copyright ©2016 Pearson Education, Inc. 11-0 Price Price Price is the amount of money consumers pay to buy a product. The price a company charges for its products sends an important message to its target market. For example, Oakley positions its sunglasses as innovative, state- of-the-art products that are both high quality and visually appealing This position in the market suggests a premium price that Oakley charges. Most entrepreneurs use one of two methods to set the price for their products, as shown on the next slide. - Copyright ©2016 Pearson Education, Inc. 11-0 Previous Next 3 = Dashboard Calendar To Do Notifications Inbox 2:19 Contents CH.11.ppt Core Product vs. Actual Product Cost-Based Pricing Value-Based Pricing The list price is determined by adding a markup percentage to a product's cost. The list price is determined by estimating what consumers are willing to pay for a product. Copyright ©2016 Pearson Education, Inc. 11-0 Promotion . Promotion Refers to the activities the firm takes to communicate the merits of its product to its target market. There are several common activities that entrepreneurs use to promote their products and services. Advertising Advertising is making people aware of a product or service in hopes of persuading them to buy it. Copyright ©2016 Pearson Education, Inc. 11-0 n1 1 Nr. A 1 Previous Next 3 = Dashboard Calendar To Do Notifications Inbox 2:20 Contents CH.11.ppt Pluses and Minuses of Advertising Pluses . Raise customer awareness of a product. Explain a product's comparative features and benefits. Create associations between a product and a certain lifestyle. Minuses . Low credibility. The possibility that a high percentage of people who see the ad will not be interested. • Message clutter. Relative costliness compared to other forms of promotion. Intrusivenesht ©2016 Pearson Education, Inc. . 11-0 Steps Involved in Putting Together an Advertisement Step 3: Select a medium Sept 1: Identify the purpose of the ad Clearly identify one or more purposes that you expect the advertisement to achieve Step 2: Determine the target audience Identify who you want to see the ad Select a medium for the ad, such as television, radio, or newspaper Step 6: Fulfill expectations Step 4: Create the ad Make sure to have enough product on hand (or people to take orders) if the ad is successful Step 5: Select a place and time for the ad to appear Select the specific place and the specific time of day (or location in a newspaper) for an ad to appear Create an ad that is appropriate for your audience, product, and budget Copyright ©2016 Pearson Education, Inc. 11-0 Google AdWords and Adlanca Program Previous Next 3 . Dashboard Calendar To Do Notifications Inbox 2:20 Contents CH.11.ppt Copyright ©2016 Pearson Education, Inc. 11-0 Google AdWords and AdSense Program 1 of 2 AdWords Allows advertisers to buy keywords on the Google home page. Triggers text-based ads to the side of (and sometimes above) search results when the keyword is used. The program includes local, national, and international distribution. Advertisers pay a certain amount per click. Advertisers benefit because they are able to place their ads in front of people who are already searching for information about their product. | | Copyright ©2016 Pearson Education, Inc. 11-0 Google AdWords and AdSense Program 2 of 2 AdSense Allows advertisers to buy ads that will be shown on other Web sites instead of Google's home page. Google selects sites of interest to the advertiser's customers. Advertisers are charged on a pay-per-click or a per- thousand impression basis. Advertisers benefit because the content of the ad is often relevant to the Web site. Web site owners benefit by using the service to monetize their Web site. Copyright ©2016 Pearson Education, Inc. 11-0 Previous Next 3 = Dashboard Calendar To Do Notifications Inbox
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Explanation & Answer

Attached.

Running head: 4P OF MARKETING

1

Pet Products Marketing
Name
Institution
Date

4P OF MARKETING

2

Products:
The Pet Products Delivery Service Company offers delivery services for pet foods,
medicine, tags, and pets’ house appliances. The Company has just started and therefore there
only a few customers. The products are of high quality, and packaged in different sizes
depending on customers preference and specifications. Since the clients are few, most of the
products are designed or prepared on order basis. The packages have the Company's logo and
details, including contacts in case one needs any clarifications or needs to refer a friend.
Price:
The product prices are standardized, and the services are aff...


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