Colorado Technical University General Motors Business Performance Case Study

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Business Finance

Colorado Technical University

Description

The Key Assignment for this term is to prepare a case study analysis that focuses on the effects of business decisions and leadership with respect to business performance in the U.S. markets as well as potential expansion and growth in global markets.

Preparing a Situational Analysis of the Selected Case Study Company

Continue the case study of your selected company. Write a 750–1,000-word paper and address the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):

  • Describe the customers (current and potential).
  • Identify the product(s) and distribution systems.
  • Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.
  • Analyze the competitive advantages.
  • Prepare a list of 3–5 opportunities for improvement using the SWOT process.

Use 5–8 additional sources. Use APA style (double-spaced, use of headings, correct citations, and sourcing).

Read the following open-source article, which discusses the evaluation of organizational effectiveness:

Read the following articles from the CTU Library to help inform your paper:

Reference

Martz, W. A. (2008, August). Evaluating organization effectiveness. Retrieved from https://scholarworks.wmich.edu/cgi/viewcontent.cgi...

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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CASE STUDY 1 Case Study Analysis Marion Stephens Colorado Technical University CASE STUDY 2 Case Study Analysis The case study entails an analysis of a selected American company focusing on different organizational aspects, including the impact of corporate decisions as well as the leadership concerning overall business performance in the United States. In building a case study related to a selected company, the main aim should be to focus on comprehending an organizational model and competitive position in the market, among other attributes such as the core competencies and the profitability of the company (Stern & Walters, 2005). The case analysis will examine the effectiveness of team performance in the selected company in terms of accomplishing the core business objectives, including the potential of the company in the market. Besides, the assessment will determine the possibility of expansion and growth in the international marketplace. Company Description The selected company for the case analysis is General Motor Company, a car manufacturer in the United States. The company designs, produce, promote, and distribute cars and vehicle parts in the United States as well as in the international marketplace. Established in 1908, General Motors Corporation has been in operation in the American Market as one of the oldest corporations in the market (General Motors Company, n.d.). The company operates in the automotive manufacturing industry, specializing in assembling vehicles, manufacturing chassis, and production of trucks, buses, and automobile accessories. The company operates from its headquarters located in Detroit, Michigan, in the United States but has other subsidiary companies in the supply chain operating in different nations. General Motor’s organizational structure depicts a regional, divisional corporate structure, which consists of the different parallel teams focused on a single product line. The CASE STUDY 3 corporate structure adopted by GM entails grouping of enterprises based geographical segments that constitute the locations in which the company conducts its operation. According to Kissinger (2018), GM corporate structure reveals various evident characteristics in the institutional structure, which include regional segments, corporate functional groups, and business-type divisions that aid in the governance of the company's operation in different regions. In this case, the embrace corporate structure by GM is imperative in supporting the managerial decision aimed at streamlining the business through different activities focused on the realization of the overall corporate goals and objectives. The institutional structure has been practical in directing the company objective and focus on the regional marketplace, such as North America. Currently, the company is headed by the CEO and chairperson, Mary T. Barra, in collaboration with other leaders that forms the leadership of the company. The leadership comprises of 20 members who serve in various capacities and in different regions to foster the growth and realization of the corporate performance in the attainment of the core goals and objectives (General Motors, n.d). The leadership team under Mary Barra's main objective is to "create a world with zero crashes, zero emissions, and zero congestion.” The philosophy promoted the leadership decision making process, focused on achieving the core objectives essential in attaining the competitiveness of the company in the domestic as well as in the global marketplace. Explanation Why the Company was Selected The primary reason why General Motor Company was selected for the case study analysis is that the company meets the selection criteria. Firstly, GM is an American company listed on the CTU database and has been in business for more than five years. Secondly, GM corporation has less than 500 employees based on the available corporate information and has CASE STUDY 4 numerous international connections involving the suppliers, partners, and outlets located in different regions. Another significant reason for selecting GM for the case analysis is to enhance the comprehension of the company. Notably, GM, under the leadership of the former CEO, faced numerous issues associated with the corporate structure under the reigns of the former CEO and Chairperson of the company. The corporate culture resulted in an evident corporate crisis that led to the company recalling 2.6 million cars because of defective ignition switched that was tied to 13 deaths (Sheridan, 2014). The issue had a detrimental influence on the company performance, business decisions, and leadership, making it suitable for the case analysis aimed at examining the competitiveness, value addition, and the potential of corporate expansion and growth in the international marketplace. Besides, examining the General Motor Corporation for the case study would enhance the ability to examine the effectiveness of a team on the performance of the company. The restructuring of the company and instituting various changes made by the current GM CEO, which has seen the company bouncing back to become a leading global automobile manufacturer. The team formulation will involve the application of the Glo bus simulation. According to Glo-Bus (2019), the international simulation emphasizes on competitive corporate techniques, which are essential aspects for companies such as GM after facing the culture crisis leading to increased evident challenges that affected the company performance and competitiveness in the market. McCaig (2018) noted that a team that engages in debriefing outperform other teams an aspect that will inform the development of the team in the company by employing the Glo bus simulation to comprehend the overall business performance and competitive in the international marketplace. CASE STUDY 5 References Stern, B., & Walters, B. (2005). Build Your Business Acumen. T+D, 59(6), 29. General Motors Company. (n.d.). Retrieved from http://www.gm.com Sheridan, P., M. (2014, June 28). GM’s ‘culture’ blamed for current crisis. CNN Business: Retrieved from https://money.cnn.com/2014/06/28/news/companies/gmsmerconish/index.html McCaig, A. (2018, May 14). Workplace teams that debrief outperform those that do not by 20 percent. Kissinger, D. (2018, September 8). General Motors’ Organizational Structure for Flexibility in Regional Markets. Panmore Institute: Retrieved from http://panmore.com/generalmotors-organizational-structure-flexibility-regional-markets Glo-bus (2019). About the GLO-BUS Business Strategy Simulation. Retrieved from https://www.glo-bus.com/help/users/WhatIs.html
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Attached.

Running head: SITUATIONAL ANALYSIS: GENERAL MOTORS

Situational Analysis: General Motors
Student’s Name
Institutional Affiliation

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SITUATIONAL ANALYSIS: GENERAL MOTORS

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Situational Analysis: General Motors
Description of the Customers (Current and Potential)
General Motors Company services customers from different market segments, such as the
car rental industry, logistics services, insurance companies, individuals, government, and other
organizations. For instance, some of GM customers include Agco Corp, an American
agricultural equipment producer, Avis, a rental car company, American International Group,
Blue Bird Corp, and Chubb Ltd. General Motors manufactures various types of brands, which
are useful in different market segments for different services (CSI Market, 2020). For example,
one of GM’s brands, Cadillac is a luxury car that is often used by the United States presidents for
years. Other customers include Enterprise Holding, which partnered with the organization to
acquire the various care rental cars like Buick, Chevrolet, and Cadillac, among other brands.
Accordingly, GM sells its brands to individuals across the globe.
Products and Distribution Systems
The organization meets the customers’ demands across the globe with cars developed,
produced, and marketed under brands like Chevrolet, Cadillac, Buick, GMC brands, and Holden
brands. In China, the company cars are sold under brands like Wuling, Baojun, Cruise, including
the Buick and Cadillac (Securities and Exchange Comission, 2020). other products include
financial services, engines, and automotive components. Besides, General Motors have
production, assembly, and distribution offices operations in about 32 nations. The major
distribution facilities are located outside the United States.
Internal Environmental Scanning
Financial resources are crucial internal factors that allow the organization to venture into
new m...

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