Description
The Key Assignment for this term is to prepare a case study analysis that focuses on the effects of business decisions and leadership with respect to business performance in the U.S. markets as well as potential expansion and growth in global markets.
Preparing a Situational Analysis of the Selected Case Study Company
Continue the case study of your selected company. Write a 750–1,000-word paper and address the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):
- Describe the customers (current and potential).
- Identify the product(s) and distribution systems.
- Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.
- Analyze the competitive advantages.
- Prepare a list of 3–5 opportunities for improvement using the SWOT process.
Use 5–8 additional sources. Use APA style (double-spaced, use of headings, correct citations, and sourcing).
Read the following open-source article, which discusses the evaluation of organizational effectiveness:
Read the following articles from the CTU Library to help inform your paper:
- Parnell, J. A., Carraher, S., & Holt, K. (2002). Participative management's influence on effective strategic diffusion. Journal of Business Strategies, 19(2), 162–186. Retrieved from https://proxy.cecybrary.com/login?url=https://search-proquest-com.proxy.cecybrary.com/docview/204413701?accountid=144789
- Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93. Retrieved from https://search-proquest-com.proxy.cecybrary.com/abicomplete/docview/227792464/6CF9A9688E3B42A4PQ/1?accountid=45927
Reference
Martz, W. A. (2008, August). Evaluating organization effectiveness. Retrieved from https://scholarworks.wmich.edu/cgi/viewcontent.cgi...
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
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Running head: SITUATIONAL ANALYSIS: GENERAL MOTORS
Situational Analysis: General Motors
Student’s Name
Institutional Affiliation
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SITUATIONAL ANALYSIS: GENERAL MOTORS
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Situational Analysis: General Motors
Description of the Customers (Current and Potential)
General Motors Company services customers from different market segments, such as the
car rental industry, logistics services, insurance companies, individuals, government, and other
organizations. For instance, some of GM customers include Agco Corp, an American
agricultural equipment producer, Avis, a rental car company, American International Group,
Blue Bird Corp, and Chubb Ltd. General Motors manufactures various types of brands, which
are useful in different market segments for different services (CSI Market, 2020). For example,
one of GM’s brands, Cadillac is a luxury car that is often used by the United States presidents for
years. Other customers include Enterprise Holding, which partnered with the organization to
acquire the various care rental cars like Buick, Chevrolet, and Cadillac, among other brands.
Accordingly, GM sells its brands to individuals across the globe.
Products and Distribution Systems
The organization meets the customers’ demands across the globe with cars developed,
produced, and marketed under brands like Chevrolet, Cadillac, Buick, GMC brands, and Holden
brands. In China, the company cars are sold under brands like Wuling, Baojun, Cruise, including
the Buick and Cadillac (Securities and Exchange Comission, 2020). other products include
financial services, engines, and automotive components. Besides, General Motors have
production, assembly, and distribution offices operations in about 32 nations. The major
distribution facilities are located outside the United States.
Internal Environmental Scanning
Financial resources are crucial internal factors that allow the organization to venture into
new m...