New Assignment (YOU HAVE TO DO ONLY PART C, D and H THE PREVIOUS THREE ASSIGNMENT WILL GIVE YOU AN IDEA WHAT WE HAVE DONE SO FAR AND WHAT IS OUR TOPIC {TOPIC: HAWK EYE CLEAT TECHNOLOGY IN SHOES} LET US KNOW IF YOU HAVE ANY QUESTIONS) My Agile Project Using the Agile framework, develop a presentation that illustrates Sprint 0, the planning and execution of Sprint 1, and planning of Sprint 2 for a real world concept identified in Assignment 1 “My Agile Concept”.  The presentation should clearly reflect the work (and suggested improvements) in Assignment 2 “My Team” and Assignment 3 “My Roadmap”. Be sure to apply principles, practices, tools, and techniques associated with agile project management. The selected presentation software should provide an engaging and clearly communicated, easy-to-follow story, and include the: a. Concept and context (i.e. background)  b. Rationale regarding the concept’s fit for an agile approach c. Articulate the value-driven delivery and continuous process improvement loops d. Key elements associated with initiating an agile project: Project vision and scope Team norms Definition of “ready” and      “done” Story cards e. Key element associated with planning and executing Sprint 1 Schedule      of agile ceremonies Process      that team used to execute Story      sizing and team velocity Quality      and Risk management approach Reviews      and feedback of Sprint 1 f. Key element associated with planning Sprint 2: Feedback      used from Sprint 1 How      adjustments were made Monitoring      iteration progress g. The release plan Value      based prioritization Minimum      viable product h. Conclusion Note: See assignment guidelines for further details I need the PPT slides for those part as well. with bullet points and explanation. foot notes. it has to be very clear and specified

TaskAudience: Your English 102 instructorPurpose: To make a persuasive claim about a significant issue and support your claim using evidence from sourcesGenre: A research-based argumentConventions: A 2,000-2,500 word research paper with MLA or APA citation conventions (used consistently, only one style throughout) for in-text citations and a works cite pageCriteriaYour research-based argument will be evaluated according to the following criteria:Rhetorical choices- Does the research-based argument effectively fulfill its purpose and appeal to the audience?Content choices- Does the research-based argument make a clear, persuasive claim about a significant topic? Is the claim supported throughout the entire paper using evidence from sources? Are multiple perspectives on the topic, including counterarguments, discussed?Genre choices- Does the research-based argument effectively apply genre conventions for an academic research paper?Structural choices- Does the research-based argument introduction follow a logical arrangement?Linguistic choices- Does the research-based argument use effective language for the genre and rhetorical situation?Sources - all sources are currently imbedded in the draft document use this sources

Watch this 30-minute youtube video about marketing plans: http://www.youtube.com/watch?v=_lo4-GOADVYImportant Note: This video will help you better understand a Marketing Plan.Project 3: The Marketing Plan Note: If you have your own idea for a business or if the organization that you work for needs a marketing plan, then you may use that business/organization to develop your marketing plan. Just answer the questions in this assignment for your business/organization.Time to use all of your amazing knowledge in this course and create a marketing plan!Ben Magee is the founder of Bliss Coffee. He has always had an entrepreneur spirit and is partnering with his dad, Todd Magee, to establish Bliss Coffee! Ben's love for coffee began in the beautiful country of South Africa. There he gained experience as a barista in a local coffee shop. After talking with his sister who lives there, he got the vision to start Bliss Coffee back home in Texas.Bliss Coffee is a coffee roasting business, launched in 2020, that serves to better the lives of everyone we are in contact with by producing high quality coffee with the most ethical practices behind us. We are passionate about coffee and are hoping to make a change in how people see coffee!Answer the following questions for him.Target MarketAs a small business owner, Ben needs help identifying his target market. Based on his coffee (products), there could be both a primary target and a secondary target. Outline the appropriate target markets for his business – consumers, businessesInclude a potential customer profile in your analysis (demographics, psychographics, purchase behaviors)Customer Relationship MarketingExplain to Ben the concept of customer relationship marketing and how his business can benefit from building relationships with his customers.List strategies he can utilize to provide exceptional customer serviceCompetitive AdvantageHow should Ben differentiate and position his coffee in the minds of his customers?State how his coffee is more unique than possible competitors - both smaller coffee roasters and large chains like StarbucksYou might want to include a positioning statement here Product Strategy Ben needs to create a product strategy for his coffee. (Chapter 8) Should he just focus on limited flavors/roasts and coffee bag sizes?Perhaps a mix of both would be a smart move, but what percentage would you recommend? Are there other products or services that Ben could add to his business over time?Remember your answer should be based on the chosen target market.Pricing StrategyAs you are designing Ben’s marketing plan, choose the type of pricing strategy that his business should utilize. Not necessarily the price he charges, the pricing STRATEGY. (Chapter 9)Location/DistributionAnalyze Ben’s location for his coffee roasting (Chapter 11)How does his location compliment his product and reach his target marketsWhat are the best channels of distribution for the immediate to short-term as a start-up businessBrandingNow that you have given Ben a good idea of building relationships with customers and have identified his target markets, we need to do some branding for his business.Explain to Ben how important branding is to the success of his businessCreate a name/brand/theme to best represent Ben’s business beyond what he has done so far.Promotional PlanIt is now time to create a promotional/communication plan for Ben’s business. (Chapters 12-13)Create a promotional mix that includesAdvertisingo What mediums would be best for Ben to useSales promotiono What kind of sales promotion techniques could Ben utilizePersonal sellingo How can Ben incorporate personal selling for his businessPublic relationso What kind of sponsorships and other PR elements can Ben use to create a responsible image for his coffeeSummaryDIRECTIONS:To receive full credit for this project, you should define and explain each answer in detail. Use your textbook, notes and Internet research to complete this project.oWhile I don’t count words to determine completeness of the assignment, this Project should be approximately 1,200 words or greater. (Each question must be answered for full-credit.) Remember, one sentence answers will not receive much credit for this assignment. Number and use the question/topic headings Please use an 11/12-point font for body paragraphs and a 14-point for headings. Anything larger than this makes your work difficult to read.Submit projects in either a Microsoft Word format or convert to a PDF file.Please do not submit a project in Google docs, Pages or a RTF files, etc. as my work computer cannot open these files.Include a title page with your name and title of the project.Save your project with your name in the file name.oExample: Craig Clark MRKG 1311 Project 3 would be a filename.oSubmit through the class webpage –please do not emailRefer to the grading rubric that I have provided.Check your Course Organizer for the due date.