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Running head COMPANY PROFILE – AT&T Name Company Profile Course Instructor Date 1 COMPANY PROFILE – AT&T 2 Company Profile – AT&T Introduction There is relatively a confusing history of AT&T Inc. In 1984, the organization originated as SBC Communications, Southwestern Bell Corporation. In 1885, the original AT&T was gained by the established and took over the market of telecommunication. Eventually, a status of monopoly was gained by the company and was forced for dividing in 1984 into 7 regional organizations. SBC was among the 7 organizations, located in America’s Mid-south region. The name of the organization, a couple of years earlier, was changed to SBC in 1995 after moving to San Antonio, Texas. SBC in 1997 took over the original AT&T Corp.’s southwestern region. In the same year, SNET, one more non-Regional Bell Operating Company, merged. SBC bought the old AT&T in June 2005 for more than $16 billion and retitled itself AT&T Inc. The name of the new company ended with Inc., while the organization was using “Corp.” with the old name of the company. Background Based in the United States of America, AT&T is a well-known telecommunication company. The history of AT&T can be traced back to the introduction of telephone usage. Alexander Graham Bell launched the Bell Telephone organization in 1877. Alexander Graham Bell was the one who acquired the initial US patent for his father in law, Hubbard. The American Telegraph and Telephone was invented by Hubbard and Bell in 1885, which obtained the Bell firm and was recognized as an essential telephone firm in the US. The firm maintained a telephone service monopoly in the United States up to when the anti-trust forces divided the organization in 1982. AT&T Company was later bought by one of its regional Bell working firms, the former Southwestern Bell organization in 2005 and the joint organization was named AT&T Inc. COMPANY PROFILE – AT&T 3 (Hochheiser, 2001). In 2018, AT&T was ranked as number nine in the Fortune 500 rankings of the most significant corporations in the US. AT&T makes money through various segments such as warner media, communications, Latin America, and Xandr (Gaughan, 2010). Initially, it was recognized as SBC Communications Inc. is in the middle of the regional holding companies created for holding AT&T’s local telephone organizations. SBC Communications Inc., in 1984, broke off from AT&T through an antitrust consent decree, an order of the court. Prior to merging with a subsidiary company in 2005, it became an independent service provider of telecommunications. Because of the merger, the name altered to AT&T Inc. from SBC Communications Inc. (Hochheiser, 2001). Along with this, it established one leading telecommunications provider around the globe. Until 1950, within the industry, SBC Communications Inc. was a monopoly. After 1950 different telecommunications firms entered the industry and SBC Communications Inc. was no longer controlling the industry. Today, with about 25,840 employees, AT&T has its head office in Dallas, Texas. Mission “Inspire human progress through the power of communication and entertainment.” (AT&T Mission, 2020). Vision “To enrich our customers’ personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building \r\nshareowner value in the process.” (Mission Statement Academy, 2019). COMPANY PROFILE – AT&T 4 Values “live true, think big, pursue excellence, inspire imagination, be there, stand for equality, embrace freedom, and make difference.” (AT&T Values, 2020). Analysis of Mission Statement It is clear in this statement that AT&T distinguishes itself as a service-based organization with responsibility for ensuring that maximum benefits are received by its customers from its every technological activity. The focus laid on the customers also presented how much the organization values its customers, and this is the element that encourages its progressiveness. For this mission statement, the first feature focuses on the major activity that assists in defining AT&T. It is expected as a company in the telecommunication industry that everything regarding the organization revolves around technical inventions. AT&T satisfies its mission statement’s exceeding expectations with the help of providing attractive deals to the clients. Analysis of Vision Statement The organization has always well-thought-out of adding value to its customers’ lives as its key duty. By providing the clients with reliable channels of communication, along with the related devices, AT&T enriches its customer’s lives, along with the business of clients. For building the values for shareowners, AT&T makes sure that the organization develops while providing benefits to the clients. AT&T’s business strategy has diversified the company’s operations’ scope, which is beneficial for investors. Analysis of Core Values AT&T believes the values as the codes that assist in guiding its entire workforce for complying with the vision and mission statement. AT&T, as a corporation in the industry of COMPANY PROFILE – AT&T 5 telecommunication, motivates it's every employee to be himself or herself, along with acting right every time without compromise. Also, the Organization inspires them for taking creative risks that result in innovations and newer designs in any sector. with a commitment to the company and selfsacrifice, combining this mentality assists in creating conducive surroundings for excellence as it takes place at AT&T. Along with such practices, the organization its employees have no limitations, and in this manner, leave them open and flexible for making a difference within the organization, along with in the society. Conclusion Based in the United States of America, AT&T is a well-known telecommunication company. Initially, it was recognized as SBC Communications Inc. is in the middle of the regional holding companies created for holding AT&T’s local telephone organizations. It is clear in this statement that AT&T distinguishes itself as a service-based organization with responsibility for ensuring that maximum benefits are received by its customers from its every technological activity. The organization has always well-thought-out of adding value to its customers’ lives as its key duty. AT&T believes the values as the codes that assist in guiding its entire workforce for complying with the vision and mission statement. COMPANY PROFILE – AT&T 6 References Gaughan, P. A. (2010). Mergers, acquisitions, and corporate restructurings. John Wiley & Sons. AT&T Values. (2020). AT&T, Our Values. Retrieved from https://about.att.com/pages/values AT&T Mission. (2020). AT&T, Our Mission. Retrieved from https://about.att.com/pages/corporate_profile Hochheiser, S. (2001). The History of AT&T. AT&T, Inc., May. Retrieved from http://zttechsol.com/wp-content/uploads/2018/10/Science-and-Technology-InnovationCenter-2018-Magazine-low-resolution.pdf Mission Statement Academy, (2019). AT&T MISSION AND VISION STATEMENT ANALYSIS. Retrieved from https://mission-statement.com/att/ Running Head CORPORATE PROFILE 1 Name Corporate Profile Course Instructor Date CORPORATE PROFILE 2 Corporate Profile Introduction There is relatively a confusing history of AT&T Inc. In 1984, the organization originated as SBC Communications, Southwestern Bell Corporation. In 1885, the original AT&T was gained by the established and took over the market of telecommunication. Eventually, a status of monopoly was gained by the company and was forced for dividing in 1984 into 7 regional organizations. SBC was among the 7 organizations, located in America’s Mid-south region. The name of the organization, a couple of years earlier, was changed to SBC in 1995 after moving to San Antonio, Texas. SBC in 1997 took over the original AT&T Corp.’s southwestern region. In the same year, SNET, one more non-Regional Bell Operating Company, merged. SBC bought the old AT&T in June 2005 for more than $16 billion and retitled itself AT&T Inc. The name of the new company ended with Inc., while the organization was using “Corp.” with the old name of the company. Based in the United States of America, AT&T is a well-known telecommunication company. The history of AT&T can be traced back to the introduction of telephone usage. Alexander Graham Bell launched the Bell Telephone organization in 1877. Alexander Graham Bell was the one who acquired the initial US patent for his father in law, Hubbard. The American Telegraph and Telephone was invented by Hubbard and Bell in 1885, which obtained the Bell firm and was recognized as an essential telephone firm in the US. The firm maintained a telephone service monopoly in the United States up to when the anti-trust forces divided the organization in 1982. AT&T Company was later bought by one of its regional Bell working firms, the former Southwestern Bell organization in 2005 and the joint organization was named AT&T Inc. (Hochheiser, 2001). In 2018, AT&T was ranked as number nine in the Fortune 500 CORPORATE PROFILE 3 rankings of the most significant corporations in the US. AT&T makes money through various segments such as warner media, communications, Latin America, and Xandr (Gaughan, 2010). Corporate Ethics AT&T is a perfect example of a company that has the actual corporate code of ethics in practice. Their code of ethics includes the detailed procedure in the following areas that it expects all its employees to follow: 1. Honest and Ethical conduct 2. Conflicts of Interest 3. Disclosure 4. Compliance 5. Reporting and Accountability 6. Corporate Opportunities 7. Confidentiality 8. Fair Dealing 9. Protection and Proper Use of Company Assets The company not only makes a good profit but also makes all its employees stick to the code of ethics and makes sure that their work is ethically and morally correct. Each and every facet of the business is given equal importance and ensured that it is in the best interest of the company. Yes, the company upholds the code in all its day-to-day operations and ensures that all its operations are carried out in ethically acceptable ways. It is evident from the company's turn over and the employee reviews. Of course, the code discusses the firm's value. For example, the company emphasizes on Fair Dealing. The ethics related to fair dealing are that the company has always involved in fair CORPORATE PROFILE 4 competition and succeded by practicing the same. This is the mission of the company. This, of course, stands as the top-notch example of how an organization can succeed by not adopting unethical business practices (Brooks & Dunn, 2011). Corporate Social Responsibility The responsibility of business in this day and age is not only to provide quality products and services to its customers but also to do business ethically to its customers as well as to its community. Corporate social responsibility can be defined as a company’s commitment to managing the social, environmental and economic effects of its operations responsibly and in line with public expectations. AT&T, the largest telecommunications company which provides mobile service, fixed telephone service, home internet, and media services to its customers. The CEO of the organization is Randall L. Stephenson. AT&T involves a diverse range of stakeholders across every part of the business. As mentioned above, their code of conduct guides its engagement with stakeholders. The organization Source: https://investors.att.com/corporategovernance/leadership works with individuals and organizations on a range of concerns where its resources, abilities, and experience most closely touch on the shareholders, employees, business, and communities’ needs with the intention of creating shared values and strengthening both the organization and the communities. AT&T uses Environmental Sustainability strategy, Governance or Ethical Business practice strategy and Social strategy. Increased use of technology brings the challenge of greater energy consumption and carbon emissions, and the need for greater reuse and recycling (Sandoval, 2014). AT&T goals on Environmental Sustainability strategy are to enable carbon savings 10 times the carbon footprint of their operations and to meet the goal, AT&T will be CORPORATE PROFILE 5 investing in renewable energy to enhancing the efficiency of the network and delivering sustainable customer solutions. To also be in line with supporting the environment AT&T also offers a wide range of products that can create efficiencies and environmental savings. AT&T also focuses on Governance or ethical business strategy. AT&T believes that Governance is a necessary foundation for ethical and responsible business practices and is directly related to business success (Sandoval, 2014). Workforce Diversity It refers to understand one another is very important for the reason that every person is unique and different. All people should be equally treated. These can be along with dimensions of religious beliefs, political beliefs, age, physical abilities, social-economic status, sexual orientation, gender, ethnicity, race, or other ideologies. It is all regarding comprehending one another, along with moving further than simple tolerance and supporting with the intention of having a nurturing, safe and positive environment (Hight, 2017). Mutual respect amid employees is fostered by workplace diversity. Whether the workers work in teams or groups consisting of co-workers with diverse styles of work, disabilities or who signify dissimilar generations or cultures, a synergistic environment of work turns out to be the norm. An idyllic atmosphere, although it might be hard to attain, employees, however, distinguish the numerous talents and strengths brought by the diversity the workplace and the respect are gained by them for the performance of their colleagues (Ahrar, 2004). Within AT&T, diversity is important for workers for the reason that it establishes itself in building the company’s greater reputation, resulting in increased opportunities for employees and profitability CORPORATE PROFILE 6 for the organization. Outside and within the organization, workplace diversity is of supreme importance. The reputation of the business flourishes as it demonstrates its commitment to diversity with the help of aggressive recruiting and outreach efforts. A business known for its practices of fair employment, integrity, and appreciation for diverse talent is better capable of attracting a wide pool of competent candidates. Other benefits comprise customers’ loyalty who prefer conducting business with organizations that support diversity (Ahrar, 2004). AT&T has been one of the top cell phone service providers of the past few years and continues to be an excellent company to work for and use. A major reason for their success has been their commitment to diversity. They have been ranked at number four on the top 50 list of most diverse companies, up from seven last year by diversityinc.com. It is no surprise that a company that has been ranked so high sees this also translate into business success. Although they have been very successful with their current program there is always room to improve, so it will also look at aspects of the program that has failed or programs that have failed in the past, and offer a few suggestions on how AT&t can perhaps be even more successful in the future. Diversity has helped this business and many other organizations across the United States better understand target demographics and what moves them. It’s clear that customer satisfaction is improved by how the employees interact with a more diverse clientele and public. Having a diverse workforce like AT&T, which has multi-lingual employees from different .backgrounds, can also be helpful for organizations that want to expand or improve operations in international, national, regional and local markets.Being in a diverse workplace means that jokes about ethnicity, gender, socioeconomic status, sexual orientation and/or religion need to be met with zero-tolerance enforcement. Slurs, name-calling and bullying employees for any reason have no CORPORATE PROFILE 7 place in today’s workplace which is why policies must be in place to handle misbehavior. Communicating with employees that this type of behavior won’t be tolerated is vital. Conclusion There is relatively a confusing history of AT&T Inc. In 1984, the organization originated as SBC Communications, Southwestern Bell Corporation. Based in the United States of America, AT&T is a well-known telecommunication company. AT&T is a perfect example of a company that has the actual corporate code of ethics in practice. The company not only makes a good profit but also makes all its employees stick to the code of ethics and makes sure that their work is ethically and morally correct. The responsibility of business in this day and age is not only to provide quality products and services to its customers but also to do business ethically to its customers as well as to its community. It refers to understand one another is very important for the reason that every person is unique and different. CORPORATE PROFILE 8 References Ahrar, S. S. (2004). The Importance of Workplace Diversity and how to Manage it Effectively (Doctoral dissertation, College of St. Scholastica, Duluth, Minnesota). Brooks, L. J., & Dunn, P. (2011). Business & professional ethics. Nelson Education. Hight, D. L. (2017). Managing Workplace Diversity and Inclusion: A Psychological Perspective. European Journal of Training and Development. Sandoval, M. (2014). From corporate to social media: Critical perspectives on corporate social responsibility in media and communication industries. Routledge. Running head AT&T CORPORATE PROFILE Name AT&T Corporate Profile Course Instructor Date 1 AT&T CORPORATE PROFILE 2 AT&T Corporate Profile There is relatively a confusing history of AT&T Inc. In 1984, the organization originated as SBC Communications, Southwestern Bell Corporation. In 1885, the original AT&T was gained by the established and took over the market of telecommunication. Eventually, a status of monopoly was gained by the company and was forced for dividing in 1984 into 7 regional organizations. SBC was among the 7 organizations, located in America’s Mid-south region. The name of the organization, a couple of years earlier, was changed to SBC in 1995 after moving to San Antonio, Texas. SBC in 1997 took over the original AT&T Corp.’s southwestern region. In the same year, SNET, one more non-Regional Bell Operating Company, merged. SBC bought the old AT&T in June 2005 for more than $16 billion and retitled itself AT&T Inc. The name of the new company ended with Inc., while the organization was using “Corp.” with the old name of the company. AT&T has refocused its efforts on becoming the dominant player in the global marketplace because it expects this market to explode in the next decade. AT&T obtained a license in the United Kingdom for offering international services to business customers. In the same year, it signed a joint venture agreement with the Chinese government to help China modernize its telecommunications infrastructure. AT&T has also entered into an agreement with key African governments to build a state-of-the-art fiber-optic ring (Africa One) around the continent of Africa by the year 2000. The network is expected to provide African nations with the most advanced information age telecommunications capabilities and services in the world in the next century. Furthermore, AT&T came to an agreement to acquire 20 percent of Canada’s Unitel Communications, the maximum allowed under the federal government’s foreign ownership regulations. Similarly, AT&T acquired one-third of Unitel and changed i...
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Running head COMPANY PROFILE – AT&T

Name
Company Profile
Course
Instructor
Date

1

COMPANY PROFILE – AT&T

2
Company Profile – AT&T

Introduction
There is relatively a confusing history of AT&T Inc. In 1984, the organization originated
as SBC Communications, Southwestern Bell Corporation. In 1885, the original AT&T was gained
by the established and took over the market of telecommunication. Eventually, a status of
monopoly was gained by the company and was forced for dividing in 1984 into 7 regional
organizations. SBC was among the 7 organizations, located in America’s Mid-south region. The
name of the organization, a couple of years earlier, was changed to SBC in 1995 after moving to
San Antonio, Texas. SBC in 1997 took over the original AT&T Corp.’s southwestern region. In
the same year, SNET, one more non-Regional Bell Operating Company, merged. SBC bought the
old AT&T in June 2005 for more than $16 billion and retitled itself AT&T Inc. The name of the
new company ended with Inc., while the organization was using “Corp.” with the old name of the
company.
Background
Based in the United States of America, AT&T is a well-known telecommunication
company. The history of AT&T can be traced back to the introduction of telephone usage.
Alexander Graham Bell launched the Bell Telephone organization in 1877. Alexander Graham
Bell was the one who acquired the initial US patent for his father in law, Hubbard. The American
Telegraph and Telephone was invented by Hubbard and Bell in 1885, which obtained the Bell firm
and was recognized as an essential telephone firm in the US. The firm maintained a telephone
service monopoly in the United States up to when the anti-trust forces divided the organization in
1982. AT&T Company was later bought by one of its regional Bell working firms, the former
Southwestern Bell organization in 2005 and the joint organization was named AT&T Inc.

COMPANY PROFILE – AT&T

3

(Hochheiser, 2001). In 2018, AT&T was ranked as number nine in the Fortune 500 rankings of
the most significant corporations in the US. AT&T makes money through various segments such
as warner media, communications, Latin America, and Xandr (Gaughan, 2010).
Initially, it was recognized as SBC Communications Inc. is in the middle of the regional
holding companies created for holding AT&T’s local telephone organizations. SBC
Communications Inc., in 1984, broke off from AT&T through an antitrust consent decree, an order
of the court. Prior to merging with a subsidiary company in 2005, it became an independent service
provider of telecommunications. Because of the merger, the name altered to AT&T Inc. from SBC
Communications Inc. (Hochheiser, 2001). Along with this, it established one leading
telecommunications provider around the globe. Until 1950, within the industry, SBC
Communications Inc. was a monopoly. After 1950 different telecommunications firms entered the
industry and SBC Communications Inc. was no longer controlling the industry. Today, with about
25,840 employees, AT&T has its head office in Dallas, Texas.
Mission
“Inspire human progress through the power of communication and
entertainment.” (AT&T Mission, 2020).
Vision
“To enrich our customers’ personal lives and to make their
businesses more successful by bringing to market exciting and
useful communications services, building \r\nshareowner value in
the process.” (Mission Statement Academy, 2019).

COMPANY PROFILE – AT&T

4

Values
“live true, think big, pursue excellence, inspire imagination, be
there, stand for equality, embrace freedom, and make
difference.” (AT&T Values, 2020).
Analysis of Mission Statement
It is clear in this statement that AT&T distinguishes itself as a service-based organization
with responsibility for ensuring that maximum benefits are received by its customers from its every
technological activity. The focus laid on the customers also presented how much the organization
values its customers, and this is the element that encourages its progressiveness. For this mission
statement, the first feature focuses on the major activity that assists in defining AT&T. It is
expected as a company in the telecommunication industry that everything regarding the
organization revolves around technical inventions. AT&T satisfies its mission statement’s
exceeding expectations with the help of providing attractive deals to the clients.
Analysis of Vision Statement
The organization has always well-thought-out of adding value to its customers’ lives as its
key duty. By providing the clients with reliable channels of communication, along with the related
devices, AT&T enriches its customer’s lives, along with the business of clients. For building the
values for shareowners, AT&T makes sure that the organization develops while providing benefits
to the clients. AT&T’s business strategy has diversified the company’s operations’ scope, which
is beneficial for investors.
Analysis of Core Values
AT&T believes the values as the codes that assist in guiding its entire workforce for
complying with the vision and mission statement. AT&T, as a corporation in the industry of

COMPANY PROFILE – AT&T

5

telecommunication, motivates it's every employee to be himself or herself, along with acting right
every time without compromise. Also, the Organization inspires them for taking creative risks that
result in innovations and newer designs in any sector. with a commitment to the company and selfsacrifice, combining this mentality assists in creating conducive surroundings for excellence as it
takes place at AT&T. Along with such practices, the organization its employees have no
limitations, and in this manner, leave them open and flexible for making a difference within the
organization, along with in the society.
Corporate Ethics
AT&T is a perfect example of a company that has the actual corporate code of ethics in
practice. Their code of ethics includes the detailed procedure in the following areas that it expects
all its employees to follow:
1. Honest and Ethical conduct
2. Conflicts of Interest
3. Disclosure
4. Compliance
5. Reporting and Accountability
6. Corporate Opportunities
7. Confidentiality
8. Fair Dealing
9. Protection and Proper Use of Company Assets
The company not only makes a good profit but also makes all its employees stick to the
code of ethics and makes sure that their work is ethically and morally correct. Each and every facet
of the business is given equal importance and ensured that it is in the best interest of the company.

COMPANY PROFILE – AT&T

6

Yes, the company upholds the code in all its day-to-day operations and ensures that all its
operations are carried out in ethically acceptable ways. It is evident from the company's turn over
and the employee reviews.
Of course, the code discusses the firm's value. For example, the company emphasizes on
Fair Dealing. The ethics related to fair dealing are that the company has always involved in fair
competition and succeded by practicing the same. This is the mission of the company. This, of
course, stands as the top-notch example of how an organization can succeed by not adopting
unethical business practices (Brooks & Dunn, 2011).
Corporate Social Responsibility
The responsibility of business in this day and age is not only to provide quality products
and services to its customers but also to do business ethically to its customers as well as to its
community. Corporate social responsibility can be defined as a company’s commitment to
managing the social, environmental and economic effects of its operations responsibly and in
line with public expectations. AT&T, the largest telecommunications company which provides
mobile service, fixed telephone service, home internet, and media
services to its customers. The CEO of the organization is Randall
L. Stephenson. AT&T involves a diverse range of stakeholders
across every part of the business. As mentioned above, their code
of conduct guides its engagement with stakeholders. The
organization works with individuals and organizations on a range
of concerns where its resources, abilities, and experience most
closely touch on the shareholders, employees, business, and

Source:
https://investors.att.com/corporat
e-governance/leadership

COMPANY PROFILE – AT&T

7

communities’ needs with the intention of creating shared values and strengthening both the
organization and the communities.
AT&T uses Environmental Sustainability st...


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