create an initial post in response to the following questions which I already have answered in my case analysis and write a replies to one of my friend posts, and review my answer for the first and second question .

Writing

Question Description

After reading Chapter 6 Case: Outrigger Hotels and Resorts, create your initial post in response to the following questions:

  • What should be, in your opinion, the role of the IS function at Outrigger Hotels and Resorts? In answering this question, please refer to the Strategic Impact Grid in the Piccoli & Pigni text page 182-184 and identify which quadrant Outrigger Hotels and Resorts falls into. Explain why according to your analysis of the firm’s IT needs along the two dimensions in the grid. Organize your answers into three bullets:
  • Which quadrant does the firm fall into? Answer in one sentence. Note that this answer should be consistent with your answers to the next two points, i.e., your analysis for the firm’s current and future need for IS will inform you the quadrant. (0.5 point)
  • Analyze whether the firm’s current need for reliable IS is high or low. Explain why in 4-5 sentences. (2.5 points)
  • Analyze the firm’s future need for new IS functionalities is high or low. Explain why in 4-5 sentences. (2.5 points)
  • Please provide information specific to Outrigger when you analyze its IT needs along the two dimensions. For example, if you argue that the firm’s future need for new IS functionalities is high, please state what specific emerging systems and functionalities are responsible for this assessment. If you argue that the firm’s future need for new IS functionalities is low, also explain why.

2. Articulate the IS vision for the firm. In answering this question, please refer to the Information Systems Vision section in the Piccoli & Pigni text page 181 and use Sidebar 6.4 as an example, articulate the IS vision for Outrigger Hotels and Resorts in a similar format, i.e., the vision should starts with a paragraph that states the strategic role that IS function plays, followed by at least three bullets to show what IS function will do with information.

  • State the strategic role that IS function plays in 2-3 sentences. (1.5 points)
  • State at least three bullets to show what IS function will do with information. (3 points)

Note: When I grade question 2, I will not be concerned with what exactly you suggest the IS vision should be. Rather, my main focus is on consistency between the vision (question 2) and the position of the firm on the strategic grid (question 1).

Return to the board and read over the posts of your fellow classmates. Choose at least one classmate and create a post responding to his/her initial post on the Discussion Board. (5 points)

Unformatted Attachment Preview

After reading Chapter 6 Case: Outrigger Hotels and Resorts, create your initial post in response to the following questions: 1. What should be, in your opinion, the role of the IS function at Outrigger Hotels and Resorts? In answering this question, please refer to the Strategic Impact Grid in the Piccoli & Pigni text page 182-184 and identify which quadrant Outrigger Hotels and Resorts falls into. Explain why according to your analysis of the firm’s IT needs along the two dimensions in the grid. Organize your answers into three bullets: • Which quadrant does the firm fall into? Answer in one sentence. Note that this answer should be consistent with your answers to the next two points, i.e., your analysis for the firm’s current and future need for IS will inform you the quadrant. (0.5 point) • Analyze whether the firm’s current need for reliable IS is high or low. Explain why in 4-5 sentences. (2.5 points) • Analyze the firm’s future need for new IS functionalities is high or low. Explain why in 4-5 sentences. (2.5 points) • Please provide information specific to Outrigger when you analyze its IT needs along the two dimensions. For example, if you argue that the firm’s future need for new IS functionalities is high, please state what specific emerging systems and functionalities are responsible for this assessment. If you argue that the firm’s future need for new IS functionalities is low, also explain why. 2. Articulate the IS vision for the firm. In answering this question, please refer to the Information Systems Vision section in the Piccoli & Pigni text page 181 and use Sidebar 6.4 as an example, articulate the IS vision for Outrigger Hotels and Resorts in a similar format, i.e., the vision should starts with a paragraph that states the strategic role that IS function plays, followed by at least three bullets to show what IS function will do with information. State the strategic role that IS function plays in 2-3 sentences. (1.5 points) State at least three bullets to show what IS function will do with information. (3 points) Note: When I grade question 2, I will not be concerned with what exactly you suggest the IS vision should be. Rather, my main focus is on consistency between the vision (question 2) and the position of the firm on the strategic grid (question 1). • • Return to the board and read over the posts of your fellow classmates. Choose at least one classmate and create a post responding to his/her initial post on the Discussion Board. (5 points) MIS 02500 Issues in MIS -1- Professor: Dr. Yide Shen Case Analysis 1. Perform a brief SWOT analysis for Outrigger Hotels and Resorts. Strengths • The hotels are strategically located in prime places. • In the Hawaiian market, the largest market share belongs to Outrigger. • Guest services are top-notch • The overall employee turnover rate is very minimum, which is an indication that the firm is knowledgeable about employee retention techniques. • The firm has extensive and wellresearched marketing data collected over the years • The online wholesalers are in sync with the firm’s web Electronic Interface • Deep-rooted community ties and Outrigger is well conversant with the local knowledge Opportunities • Effectively applying the extensive and well-researched marketing data into Outrigger's operations can aid ease its operations, which consequently will not only enhance customer services but will also help the firm increase its productivity. • Partnering and collaborating with various online brokers, something that will give Outrigger a competitive advantage over the other establishments who are reluctant to adapt. • Intake using online reservations can help Outrigger not only to receive more reservations but also to process more reservations efficiently. Weaknesses Threats • The firm in its various • The cropping up of various small establishments offers minimal individually ran and owned technology options, something that condominiums. could prompt the online-savvy • Online brokers' commoditization guests to opt to go with Outrigger's of one-stop or all-inclusive competitors who have embraced reservation technology fully in their • The more prominent and more operations. established hospitality firms. MIS 02500 Issues in MIS -2- Professor: Dr. Yide Shen • Outrigger’s centralized IT infrastructure is not in sync with its operations and friction can be detected • Outrigger does not apply the extensive marketing data it has collected over the years in its operations, something that attributes to missed opportunities. 2. How well are current IS resources serving the needs of Outrigger Hotels and Resorts? Technical Resources • The IT system of Outrigger is centralized, something that consequently gives it a comparative advantage. • The servers are not housed in any of the firm’s establishments in Hawaii. • The reporting and quantification of progress are done using traditional metrics and a service level agreement. • Except for its website which is outsourced, Outrigger's in-house IT groups manage all its application Data and Information Resources • The firm’s data custodians are its IT personnel. However, the data can also be accessed through its web interface by a user with proper clearance. • Stellex collects or simply captures the data for the firm, and E.piphany then offers the firm exceptional capabilities in data mining • Outrigger collects data that includes the guests' consumption, the stay information, and all the sources of business. Human Resources • Outrigger’s IS infrastructure is supported by 26 full time IT personnel • Outrigger’s IT personnel do not only build XML interfaces for its website and upgrade to Stellex, but they also carry out routine maintenance. MIS 02500 Issues in MIS -3- Professor: Dr. Yide Shen • The firm's IT staff is divided into three teams or groups. The first is the back office team, which is led by JoAnn Okawa; the second is the IT solution team, which is headed by Alan White and lastly, the team which manages the data center led by Bob Owen. The itional post…..! 3. What should be, in your opinion, the role of the IS function at Outrigger Hotels and Resorts? Which quadrant does Factory Quadrant the firm fall into? (5 points) Analyze whether the Based explicitly on the facts outlined in the case study and firm’s current need for taking into account the sector the firm operates in, it is reliable IS is high or without a doubt that Outrigger’s current need for a reliable IS low. Explain why in 4- system is high. It is clear that it is mainly meant or designed 5 sentences. (10 to give the firm a competitive advantage over its biggest points) competitors by increasing its effectiveness and efficiency of its operations. In the hospitality sector, there has been an increase in the number of hotels. For a firm like Outrigger to succeed, it must find something to stand out from the rest, and it is where the IS infrastructure comes in. The firm has adopted and utilizes the IS system to increase the efficiency of its daily operations to stand out from the rest. The firm's IS system, among other things, is used for dependable POS, interfacing online wholesale booking agents with the firm's website, reservation intake, and effective communication between all its establishments. To further prove the above point, according to the case study, even though Outrigger uses guest service culture, locations, and brand recognition as competitive advantage strategies over its competitors, the senior executives of the firm acknowledge that the IS system will aid it further to outshines its competitors. In addition to the above, the executives deem that the IS system is adequate and that no short term changes or updates may be required. However, even with the latter, the firm has MIS 02500 Issues in MIS -4- Professor: Dr. Yide Shen 26 fulltime personnel on their payroll who do not only continuously enhance the IS system that will aid the firm to attain its IS'S strategic objectives but also they perform routine maintenance on the system. Analyze whether the firm’s future need for new IS functionalities is high or low. Explain why in 4-5 sentences. (10 points) Outrigger’s future need for new IS functionalities is high Currently, Outrigger’s IS structure, and IS system in general, is functioning adequately. However, it is paramount that the firm to plan and develop a new and improved IS system plan that will not only aid the firm to maintain its current functionalities but also add new features that will enable it to function maximally as the firm is bound to face increased and new competition. Competition in the hospitality sector, and more specifically when it comes to reservations is bound to intensify as customer demographics and loyalty will shift. More specifically, there will be the shift of the majority of the customers from baby boomers, who are not so keen on matters technology to millennials who are keen on technology. The Millennials tend to favor the establishments that have adapted to the current environment and adopt technology as they are being innovated. To make sure that it attracts the new wave of customers, Outriggers must ensure that its IS system functionalities respond fast to the changes taking place. Fast and stable free wireless services are an example. 4. Articulate the IS vision for the firm. State the strategic role Outrigger’s both long and short strategic goals are heavily that IS function plays dependent on the IS function. On the contrary to the belief by in 2-3 sentences. the senior executive that the current IS system is functioning adequately, and no upgrade is needed, the firm must critically analyze the current IS structure and develop new and improved IS system plan that will enable the firm to maintain a competitive advantage over the others. MIS 02500 Issues in MIS -5- Professor: Dr. Yide Shen State at least three bullets to show what IS function will do with the information. MIS 02500 We will use the information to: • To enable Outrigger not only to expand but also to compete in a broader market by ensuring that all its establishments are in constant communication and share any pertinent data. • Effectively sync Outrigger’s daily operations with its extensive customer database to ensure operational efficiency and effective internal communication. . • To ensure that Outrigger maintains a competitive edge against its competitors by developing and strengthening the relationship they have with its distributors and suppliers electronically. Issues in MIS -6- Professor: Dr. Yide Shen ...
Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.
Tags:

This question has not been answered.

Create a free account to get help with this and any other question!

Similar Questions
Related Tags