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Running head: Coca-Cola Co. Mission and Value Statements
A simple mention of the words soft drink draws your entire attention to one single brand
name – Coca-Cola. So vast is its widespread supply in the world markets today that sheer lack of
not knowing it passes as simple ignorance. The Coca-Cola Company, which was incorporated in
1892, has outlived other non-alcoholic beverage products and producers, growing younger
instead of aging, by the wake of every new dawn. The manufacturer, the retailer and still the
marketer are some of the ways to refer to Coca-Cola when bombarded with the question of how
this multibillion dollar company operates.
Coca-Cola is driven by its mission, vision statements as well as the values it wishes to be
associated with to appeal to its clientele and shareholders. Keep on refreshing the world; never
seize inspiring confidence and cheerfulness and making changes while building value is the
mission that the Coca-Cola management strives to live up-to. They followed and are following
this mission when their technical team works on different beverage syrups yearly to diversify
their products. It is what drives them to desire monopolising the world market in order to ensure
that their product reaches every single person. Making their brand a preference of everyone, both
the young and the old is also the inspiration of outliving its mission daily.
The visionary goal requires Coca-Cola to relate with every stakeholder; customers,
suppliers, investors and the community in a symbiotic way. Coca-Cola’s number one goal is to
make profits. While at it, the Co. is faced with the duty to ensure that their shareholders returns
are maximised and their general responsibilities met. So far, the decisions that the company has
con-currently taken has been to drive the company to higher profit margins. If anything, the
common shareowners in the Coca-Cola Co. are ultimate maximisers of their investments.
The company ought to enhance its employees working conditions...