Description
You enter your project team meeting with Mike and Tiffany to hear them discussing the tools that they found to conduct an analysis of the industry and competitors. “Mike, there are so many more tools than I even realized to give us some good data,” Tiffany states.
“I know,” Mike says. “That’s why I wanted to take some time to look at our options and figure out what information we really need to support the board’s decision.”
Mike and Tiffany both found some great tools from their research on the subject. Complete the following:
- Based on your classmates’ discussion posts for Week 2, do you still believe the tools that you selected will work best for a global strategy? Why or why not?
- What evidence do you have to support your decision?
- How would you refute the people who chose an additional tool rather than one of the tools that you selected?
- Based on the tools that you selected, provide a brief analysis of your market, using those tools.
2–3 pages, 600 words min.
Explanation & Answer
Attached.
Running head: INTEGRATIVE AND ANALYTICAL TOOLS
Integrative and Analytical Tools
Student's Name
Institution Affiliation
1
INTEGRATIVE AND ANALYTICAL TOOLS
2
Integrative and Analytical Tools
It is crucial for every company seeking to expand globally to analyze the market and the
industry on a global scale. Going global without a proper analysis of the company and the market
can result in unprecedented losses, which can significantly impact the company's financials.
When venturing into the global market or any market, the company needs to understand the
existing players, the target customers, and other business environmental factors that may
influence the company's success.
The CFC marketing team can utilize these tools to understand the global market and what
the company should expect when expanding overseas. These tools will also compile the
opportunities available in the global market, which the company can tap in. The tools will ...
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