Unformatted Attachment Preview
Gym towel with built-in cellphone holder - this is for guys and girls who frequent the gym and
hate having to carry their cellphones in their pockets. Most pants for guys offer pockets that are
not big enough for phones, especially if you consider the size of the new iPhone Pro Max or
Samsung Note. Girls have even less options, as they just started making gym pants with built-in
pockets for phones. But, in the end, the size of the pocket remains a problem. Since everyone
takes their phone to the gym to listen to music and most people at the gym carry around a
towel to wipe down equipment (one of the first rules every gym goer learns in their first years
at the gym), combining the two would make sense. The pouch for the phone would be similar
to those armbands you see people wearing at the gym, allowing users to make any input
selection without having to remove the phone from the pouch. The towel would be machinewashable to make it as easy as possible to customers to wash and dry it.
Small capital requirement for the startup.
Easy referrals by the customers to grow the •
Strong customer relationship and partnership.•
Observance of success culture and business
Small profit margins.
Being a new product, perfectionism limits the
Internal disorganization as this is a new
The employees cannot understand the actual
expectations of the target buyers.
Potential for growth via social media
platforms and referrals.
Growing interests due to locally available raw
Efforts to increase customer retention.
Quick understanding of customer purchasing•
Occasional tweaks for enhancing the culture.
Exploring various geographical areas.
Uncertain economic environment.
Dissatisfied customers can easily depart
without the organization’s knowledge.
The new product rollout is uncertain.
Instability of customer support department.
Staff member departures.
The gym towel with built-in cellphone holder target all the gym-going enthusiast between the
age of 10 and 35. Due to health issues and concerns, people of this age across the world tend to
work-out as a way of maintaining good physiques and relaxing from their busy schedules.
Again, the product respects that this age tends to be inseparable from their smartphones. Some
work-outs come in the form of apps that are easy to follow. As such, this product is a perfect
choice for gym lovers who heavily rely on their phones for entertainment and other forms of
guidance. Also, the product traverses all the ethnic backgrounds without any prejudice because
the gym is a universal engagement. One of the most exciting factors about the product is that it
does not tend to breach any moral and ethical values of any society. Also, it does not have any
discrimination on who should use it based on marital status. Its sole purpose is to provide the
service of phone protection and to chip in if the tracks and other gym gears lack sufficient
pockets. The product is pocket-friendly. The cost per piece is affordable to every willing buyer
without stretching the pockets so much. As such, the product targets all gym lovers virtually.
Key Partners Key Activities
such as Apple
shopping centres ,
around the various
Value to the
such as shopping
for big phones and
Gym towels with
to establish the
exact wants of the
All ages, all
customer income levels
success of the
retention needs a
cheap effort of
with their exact
Direct selling and
GTWBICH (Gym selling through
Towel With Builtintermediaries
Effective distribution in Cellphone
selling and selling
Direct selling and
integrated into the
products to the
for the buyers’
Target customers are willing to pay for the value of tablet
Most Important Cost: Cost of the raw and smartphone carriage.
Currently, the customers are paying for the gym towel
Most expensive key resources: Ad-based revenue model.
premises, tax, distribution channels.
Value-based pricing tactic.
Distribution across the globe
While most of our interviews were done at the gym, we also made sure to
interview non-gym goers. This helped us decide if our market resides solely within
the fitness industry or not. Overall, all of us received positive feedback from the
people we spoke to, many of them noting our product is unique, being able to
combine hygiene and convenience. Two different personal trainers backed up our
idea, saying how they would even recommend it to their clients – something we
failed to recognize as a potential source of advertising when first discussing how to
get the word out.
The concerns expressed during the interviews centered mostly around the
quality of the product, price, and how heavy it would be. Our hardest decision will
be weighing cost versus quality, as we want to manufacture a high-quality product
that can be produced inexpensively and sold for a profit, but not expensive enough
to turn potential customers away.
During the interviews, we came to realize that our product can be sold to nongym goers as well. One person noticed how this is something someone can even
take it to go grocery shopping, as our product can also serve to store keys, credit
cards, or money. This lets us know that our market is even bigger than first believed
during initial discussions.
The gym towel with a built-in cellphone holder is a unique product; however there are
other competitors who are in the business of making gym towels. The top competitors include;
Towel Manufacturers USA, Oasis Towels, and Thomas Net. Among the three manufacturers, the
most competitive is Towel Manufacturers USA.
Towel Manufacturers USA
They are innovative, coming up with different and unique designs of towels. The multiple
designs make them competitive and preferred by most customers. They also have a strong brand.
They also use a variety of fabric and make custom made towels. The company enjoys a huge
capital base, which makes them a strong player in the industry.
Oasis Towels have been in the business for the last 20 years. They custom make towels
according to age and other tastes. They also brand towels, which also makes them competitive in
the industry. Mostly they manufacture their towels from cotton.
Thomas Net Towels
Thomas Net Towels is a strong player in the industry. Thomas Net Towels come in
multiple colors and are mostly manufactured out of cotton and microfiber. They also come in
different sizes, which is a feature that has enabled them to do well in the market. The towels also
have hemmed edges, which also positions them as a strong force.
Blue Ocean Analysis
According to Mauborgne & Kim (2005), the blue ocean strategy aims at finding ways to
differentiate businesses by opening up new markets and creating new demand. It entails creating
and capturing the markets which are uncontested, thus making the competitors irrelevant. The
blue analysis is the opposite of the red ocean, which focuses on the existing industries today and
ways to make them stand the competition. For the analysis, Towel Manufacturers USA will be
used since they are in existence and use the traditional model.
Blue Ocean Curve
The curve will involve our company with the new idea and Towel Manufacturers USA.
Blue Ocean represents the new idea, while the Red Ocean represents Towel Manufacturers USA.
Note; The competing factors include durability, convenience, design, pricing and utility.
Competitive Landscape Map
Thomas Net Towels
Gym Towel with a Built-in Cellphone Holder: Fundraising Plan
Type of Investor
Amount of Investment
Family & Friends
Small Business Grant
Local Gyms Partnership
Individual who provides capital for business start-ups,
usually in exchange for convertible debt or ownership
A private equity investor that provides capital to
companies in exchange for an equity stake.
Funding of a project by raising small amounts of money
from a large number of people via the Internet. Tier
options created for different levels of investments*
FFF round for close family and friends who have shown
interest in our product, have faith that we will succeed,
understand our plan and are clear about the risks.
Money that is given to a person, business or corporation
from federal, state, county or local governments, or
private business or corporations (FedEx, NASE Growth,
For every person that signs-up for a long-term gym
membership, we will receive a percentage of the
membership due at signing.
Social events targeting restaurants that promote healthy
eating. A percentage of all profits will be used as
Tier 1 - $10,000+
First to receive our product, before it is even mass-distributed
Feedback considered into making the final product
Everything included in Tier 2, Tier 3, and Tier 4
Tier 2 - $5,000 - $10,000
Second to receive our product, but before retailers are able to sell it
Personalized gym towel with your choice of embroidery
Everything included in Tier 3 and Tier 4
Tier 3 - $1,000 - $4,999
Product shipped two-weeks before available for purchase in stores
Special edition gym-towel and water-bottle
Access to future products before public
Tier 4 - $100 - $999
Product shipped when ready for mass distribution
(2) Gym-towels in your preferred color