PHI 2103 Rasmussen College Logical Fallacies in Advertising Discussion

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Humanities

PHI 2103

Rasmussen University

PHI

Description

One of the many problems with fallacious reasoning is that it often seems reasonable. Politicians and advertisers can often take advantage of that to get us to agree with them when they are using (intentionally or otherwise) fallacious reasoning.


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Consider the old piece of advertising above. When this ad was used, doctors were among the most highly-respected professionals in a community. Their opinions were often held as being more important or better than those of other people, even in subjects for which they were not experts. This is an example of an argument from authority fallacy, suggesting that because doctors are respected professionals, their opinion on cigarette brands should be respected as well.

Initial Post:

  1. Find an example of a logical fallacy in an advertisement. Print ads or video ads can be used, and either the ad itself or a link to a video ad should be included in your discussion.
  2. What fallacy (or fallacies) is being used in the advertisement? Explain specifically how the fallacy is being used and what effect this might have on a viewer.
  3. How could the advertiser make the same argument without using fallacious reasoning?
  4. Is this advertising technique dishonest?

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Explanation & Answer

Attached.

Running head: ADVERTISING FALLACIES

Logical Fallacies in Advertising
Name
Institution
Instructor
Date

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ADVERTISING FALLACIES

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Drake Sprite advertisement

Introduction
Advertisers use different fallacies to support their argument. When used strategically,
logical fallacies can impact the behavior of people within a society. In the Drake sprite
commercial, appeal to authority fallacy is the logical fallacy used. The appeal to authority fallacy
creates an impression that actions or arguments are right because an individual of authority or
high social class says it is true. Using this fallacy enables advertisers to conveniently steer away
from other pieces of evidence that are strong and can be tested; instead, they portray the views of
people in authority as being always correct.
Identification of the logical fallacy in advertising
Drake is a musician as well as a celebrity...

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