El Centro College Coca Cola Marketing Analysis

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Business Finance

El Centro College

Description

select any company you would like and do marketing analysis of how they are trying to promote themselves. This will be a 4 page (double spaced) minimum and 6 sources minimum paper based upon their current MARKETING MIX (Ch. 8).

You will need:

  1. Company Background: explaining who the company is and what they sell
  2. Select a SPECIFIC product they are currently marketing
  3. Determine their current advertising MESSAGE for the product
  4. Research their Advertising Strategy…where and what are they doing right now (TV, Radio, Internet, etc.).
  5. Sales Promotion Strategy…where and what are they doing right now.
  6. Personal Selling Strategy…is it sold one on one like a car or boat or tv…or not?
  7. Public Relations…what is their message and how are they putting it out. What internet resources do they have available for consumers to interact with the company?
  8. Summarize your findings about their Marketing Mix.
  9. Include the link or picture of their best advertisement you found.

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Explanation & Answer

Attached.

Running Head: COCA-COLA MARKETING ANALYSIS

Coca Cola Marketing Analysis
Student Name:
Institution Name:

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COCA-COLA MARKETING ANALYSIS

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Company Background

Coca-Cola, abbreviated as Coke, is a leading brand in the soft-drinks field all over the
world. It not only ranks the first place in the marketplace but also leaves its opponents far
behind. Moreover, Coca-Cola is listed in Guinness World Records. Its history could be traced
back to the 19th century when it was first developed as a kind of wine. Presently, Coca-Cola
has become a legend in the field of soft drinks, and there are no paralleled competitors to
compete with its sales amount, (Arab, 2018). It keeps its formula a secret, and on top of that,
the success of Coca-Cola also relies significantly on its marketing and advertising strategies
that ensure its leading positions in the soft drinks.

Coca-Cola owns, licenses, and markets over six hundred brands of non-alcoholic
beverages (chiefly sparkling beverages), besides many still ones including waters, juice drinks,
enhanced waters, coffees, teas, juices, and sports and energy drink. The company owns and
markets four out of the most popular five global brands of non-alcoholic sparkling beverages,
namely: Coca-Cola, Fanta, Sprite, and Diet Coke. Trademarked company beverages, marketed
in America since the year 1886, can now be seen in over two hundred nations' markets.

Select a SPECIFIC product they are currently marketing

The Current product that Coca-Cola is marketing is the coca Cola Soft drink popularly
known as Coke, (Kiiru et.al, 2017). The coke brand has been in the market for years and is by
far the most marketed brand and product for the company as compared to other products such
as Fanta and sprite. Coca Cola soft drink usually comes in a distinguishable bottled shape
almost like an hour class both in its plastic and glass bottles. I precisely choose this product

COCA-COLA MARKETING ANALYSIS

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because it has the one that receives more brand identity and is mostly consumed by customers
across the globe.

Determine their current advertising MESSAGE for the product

The current advertising message for coca-cola emphasizes the advent of staying calm
even in the middle of chaos. In advertisement we encounter different people arguing about
different things. As the arguments escalate throughout the short commercial, cracks start to
form in building and car windows start to break. The irony of the situation however is that
people do not seem to notice all the distraction and chaos that is hap...


Anonymous
I was having a hard time with this subject, and this was a great help.

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