Companies use different resources to learn more about the specific market segments they plan to target. Using the resources in this module, search for information using a zip code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. First, enter your chosen zip code to access information about that area. Review the information provided about the area. In your initial post, describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area. In your responses to classmates, compare segments and draw similarities and differences between the marketing strategies.  Welcome to Week 3! Week 3 will start on Monday 1/20! What will be covered in Week 3: We will be covering Chapter 5 during our third week. Please click on Learning Modules- Module Three and review all the material provided for this week. During this week we will be looking into our purchasing decision making process for both consumers and organizations. We will examine different factors that could influence consumer purchasing decisions. I am sure many of you have noticed the troublesome years of JC Penny stores. The company has chosen quite a number of different approaches including providing “everyday low prices” and attempting to gain access to the different target market by adding higher end fashion brands and automating some in store processes. “The new CEO Myron Ullman returned to the practice after his predecessor tried the unthinkable: eliminating sales. It turns out customers don’t like so-called “everyday low pricing” as much as they like feeling as though they just got a bargain, even if the price they’re paying is the same.” (Hughes, 2014, The old trick you still fall for: how Penney's saved itself, para 1) Now the store is returning back to older marketing strategies and trying to gain access to the original target market. This strategy includes offering sales and eliminating some of the higher fashion brand names.” The decision to return to discount pricing and drop higher-end product lines is part of the latest turnaround effort at the long-standing American department store chain (Hughes, 2014, The old trick you still fall for: how Penney's saved itself, para 2) Why such a confusing growth strategy? What did JC Penny miss during their planning process? One could suggest that the company did not understand their consumers consequently missing the point on their purchasing decision making process. As you read through Chapter 5 think of this example while you are learning about consumer decision making processes. Knowing this information, if you were in charge of JC Penny’s marketing department what steps would you have taken to get to know your target marketing and turn around the company? Learning Modules include Assignment Calendar that is very handy for planning out your study week.   Week 3 Discussion Market Segments TIPS and suggestions In your initial post, describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area. Please note the assignment is asking for an analysis of at least two segments in this section. Besides providing general information on the chosen ZIP code, you would want to include specific data for the two chosen segments for this area. I am looking forward to reading specific critical analysis of the strategies marketers should use to reach the chosen segments. Please, provide specific details and analysis of the chosen strategies. Week 3 grades will be available by following Wednesday night. There will be an announcement when grades are completed. As always please reach out if I can be of any help! Anna Reference: Dr. Nancy D. Albers-Miller The Consumer Buying Decision Process http://facultyweb.berry.edu/nmiller/classinfo/601/Module%203/decision_processs.htm HughesDeirdre (2014, February 27) The old trick you still fall for: how Penney's saved itself Retrieved from http://finance.yahoo.com/blogs/hot-stock-minute/stock-to-watch--tsla--bidu--bby--jcp-150254678.html nico_blue (2009)  Understanding the customer Retrieved from http://khadigasblog.blogspot.com/2009_10_01_archive.htmlDiscussion Rubric: Undergraduate PLEASE READ- Helpful tips and links for this week’s discussion forum Contains unread posts Anna Klyuchik posted Dec 19, 2019 12:17 PM Subscribed Week 3 Discussion Market Segments TIPS and suggestions In your initial post, describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area. Please note the assignment is asking for an analysis of at least two segments in this section. Besides providing general information on the chosen ZIP code, you would want to include specific data for the two chosen segments for this area. I am looking forward to reading specific critical analysis of the strategies marketers should use to reach the chosen segments. Please, provide specific details and analysis of the chosen strategies. Website: Discover Community Lifestyle and Demographic Information The site provides access to a tool you can use learn more about specific market segments using an area's zip code. This resource can be used for this week’s discussion. Tapestry section provides you with the segments that can be found in the chosen ZIP code.  When you select each segment, you can read further details on the right-hand side. If you are having issues with the this website below pdf can be of help. http://www.tetrad.com/pub/prices/PRIZMNE_Clusters.pdf Pages 3-19 list the characteristics of segments based on geographic types - i.e. urban, rural, suburb. Each one has 4 or more segments types and includes an overall of the category with pertinent information. Website: US Census Bureau - FactFinder The site allows you to search for facts about communities in the United States.   This resource can be used for this week’s discussion. You can also find helpful information in  MKT113 Library Guide http://libguides.snhu.edu/c.php?g=92307&p=596654 In this section we have some great links http://libguides.snhu.edu/c.php?g=92307&p=595964 Please make sure to identify marketing strategies based on the interests, wants, and needs of the chosen segments. EXAMPLE FROM MY INSTRUCTOR AKlyuchik Week 3 DQ Contains unread postsAnna Klyuchik posted Dec 19, 2019 12:18 PMSubscribed For this discussion I chose a ZIP 85716 Zip Code. This is Tucson area Zip Code that includes my daughter’s favorite park and our local Zoo. The park also includes special dog park area and often holds special dog-related events. There are a number of apartment complexes with students due to close proximity to the University. The first category I choose for this analysis is Age. Based on the analysis majority of the population in this area would be considered young adults in the age category of 21-34.  Median age for this Zip code is 35.5. The second attribute that caught my attention was family composition for this area. As can be seen below majority of the households are one person household without children. Two to three person households could also indicate roommates in these households considering small percentage of married families with children. Segment Categories I choose to take a look at Urban Achievers Segment. This segment can be summarized as “Lower Mid Younger Mostly w/o Kids”. As was mentioned in the analysis,  “These young singles, couples, and families are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English”(MyBestSegments, para 1, Urban Achievers Segment ). Median Household Income at $37,332 is higher compared to the overall zip code area. Age range for this segment is under 35. This segment is mostly renters without children. Considering the proximity to the university one can suggest that some foreign undergraduate and graduate students could fall into this segment group. The second segment I choose for this discussion is Low-Rise Living. This segment is summarized as “Lower Mid Middle Age Mostly w/ Kids”.  This segment is described as “The most economically challenged urban segment, Low-Rise Living is known as a transient world for middle-aged, ethnically diverse singles and single parents”( MyBestSegments, para 1, Low-Rise Living Segment). Not surprisingly this segment is also mostly renters in the apartment complexes, could be single parents with kids and have lower education level compared to the Urban Achievers. The median household income is also lower at $27,536. Based on the analysis of these two segments I would suggest different strategies for each segment considering that the interest and income potential is different. For the Urban Achievers Segment, I would consider social media campaign that could attract multi-cultural interest. Considering limited income and Millennials interest in immediate satisfaction, I would consider advertising a number of different payment options from specific credit cards to layaway programs. I would suggest completing more detailed analysis on the specific segment to insure that campaign is culturally appropriate considering diverse cultural population. Low-Rise Living segment is more concerned with day to day bills and family budget. It was noted that the Low-Rise Living segment rarely shops online thus online social media campaign would not be a successful option to reach this group. To reach this group we could consider advertising on TV as it is noted that this group often watches boxing. We could also pinpoint specific magazines like Latina to reach this population. Considering ethnically diverse families we could include higher family values in our campaign to catch attention of this group.  For example our textbook stated that Hispanic families tend to shop more often and bring more family members to the store. If we are advertising our dog food we could highlight the concepts that the dog is a member of the family and bring in-store point of sale to catch attention of these shoppers. Reference http://www.claritas.com/MyBestSegments/Default.jsp?ID=37&id1=1027&id2=31 http://www.claritas.com/MyBestSegments/Default.jsp?ID=37&id1=1027&id2=66 I will need to responses done with my classmates.  I will include the two classmates that I would like responses done after tutor is selected by me. Here is the first classmate post that needs a response done. Carlos Abreu Week 3: Market Segments Carlos Abreu posted Jan 21, 2020 8:39 PM Subscribed Previous Next  This page automatically marks posts as read as you scroll. Adjust automatic marking as read setting For Week 3’s discussion prompt, I chose to focus on the zip code 10036, one of the many zip codes in New York City. This zip code is especially important to me because it is located in Times Square, a central location for the entirety of my childhood and adulthood years. The basic demographics in the area: have a median age of 36, population is predominantly male, single (over half of the population don’t have a family), full time workers with the majority of incomes being between 25,000-45,000 dollars a year. The two market segments that I have decided to focus on are “Laptops and Lattes” and “Metro Renters.” (Discover Community Lifestyle and Demographic Information.) The population in this area consists of well-educated singles who tend to be very sociable and active in lots of scenes. The population also consists of individuals who rent apartments or condos and who are very technology oriented (use mobile phones and computers every day.) In regard to the market segments of my chosen area, most of these individuals are young singles or couples who like to be in the popular scenes and who are more technology driven. Some strategies I would recommend when targeting this area are social media campaigns, online advertisements, pop up stores, etc. Most of their income goes towards the area’s high rent, fashion, technology, and social scenes. The city is considered a melting pot, meaning it’s also very diverse in culture and religion. When doing social media campaigns, I would be cautious of spelling and even material used as it can be deemed offensive or inappropriate and hurt the brand’s image. There is also a big loyal following for brands that are socially aware and who support big social movements and who give back to the community. It is important to have campaigns focused on donations, serving and fulfilling a community need, etc. This would be highly respected. This population tends to favor the organic and natural so the new line of pet food would be successful here. This population does not mind dishing out a few extra bucks for a higher quality item. References: Discover Community Lifestyle and Demographic Information. (n.d.). Retrieved January 21, 2020, from https://webapps-cdn.esri.com/Apps/location-strategy-for-business/#/insights?zip=10036&graphs=Median-Income,Population-Density,Median-Age ZIP Code 10036. (n.d.). Retrieved January 21, 2020, from https://www.unitedstateszipcodes.org/10036/ Here is the second classmate response needed done. View profile card for Harold Garcia 3-1 Discussion: Market Segments Harold Garcia posted Jan 21, 2020 9:01 PM Subscribed Previous Next  This page automatically marks posts as read as you scroll. Adjust automatic marking as read setting The zip code that I have chosen to use is 31605 Valdosta, GA. The first segment I chose to target are the Up and Coming families. The median age is 31.4 years old. The median income for this segment is $72,000. Up and Coming families tend to live in suburban housing areas that were built in the early 2000’s. They tend to be careful shoppers that are price conscious and love to shop for deals. This segment tends to get their information from the internet, word of mouth, and shop online due to the convenience. The average household budget index for miscellaneous expenses is 36% higher than the national average. To target this segment, I would place ads online on Facebook and family-oriented web pages. The ad would direct them to the product page where they would be able to see testimonials from consumers who have used the new pet food. The web page will also have information about the new pet food. I would also add an area on the web page where they can input their email address for a 10% discount, this would also allow them to receive future discount coupons. Once the consumer uses their email to sign up for the discount, I will give them a referral code that they can give to their friends and families. If the referral code is used by the friends or family to purchase product, the referrer will receive points which they can redeem for pet food. The second segment I have chosen to target is the Middleburg segment. The median age is 36.1 years old. The median income for this segment is $59,800. The Middleburg segment tends to live in semi-rural neighborhoods within metropolitan areas. They tend to buy American made products for the best price possible. This segment tends to get their information from the television and magazines. The average household budget index for miscellaneous expenses is equal to the national average. To target the Middleburg segment, I would place TV ads on channels that focus on country genre and hunting channels. I would highlight the fact that our product is produced in the US and is composed of ingredients that are sourced in the US. The ad will have the pet food web address where they can sign up for discounts. The campaign will also go to family-oriented locations to set up booths that will offer information about the product and free samples. References https://webapps-cdn.esri.com/Apps/location-strategy-for-business/#/insights?zip=31605&graphs=Median-Income,Population-Density,Median-Age  

Part OneYou are one of three Human Resource Associate Directors at Main Street Memorial Children’s Hospital, a large metropolitan hospital with a state-of-the-art pediatric ER, general surgical center, burn treatment ward, and cancer treatment department. You are part of a team creating a new generalist position to support the associate directors in human resources. Your area of accountability is compensation and benefits for the new role.Do research to determine an appropriate compensation and benefits package for the generalist who will have the qualifications below:AS degree in human resources, organizational leadership, or general business2+ years’ experience in an HR role preferable in a medical environmentKnowledge of HIPAAAbility to prioritize multiple projects and deadlinesExcellent communication and organizational skillsTwo good credible sources to begin your research are:Bureau of Labor Statistics - Occupational Outlook HandbookO*Net OnLineThis report to the other associate directors and then be forwarded to decision makers in human resources and finance. Your report should have the following elements:A professional style that exhibits an appropriate tone and vocabulary for the intended audience. The report should be appropriately formal and be informative rather than persuasive.An introduction that establishes the need for the new position and addresses norms and averages in compensation for this type of role.A section that states a specific pay range for the position with support from at least two credible sources. Connect the pay range to the requirements of the role. Connect the pay to a specific location (you can choose your own location for this response).A section that first names at least two financial benefits and two nonfinancial benefits not required by law and then provides support for offering these benefits. Be clear about why these benefits are logical for the role and how they will attract top talent.Part TwoThe hiring committee has selected Alana Perez for the HR Generalist role above. She has an AS in human resources and is bilingual. She was the HR Assistant in a dental practice of four dentists, four hygienists, and eight chair side assistants for two years and was a lifeguard for six years before earning her degree and transitioning to human resources. Write an offer letter to Alana Perez offering her the role and stating the pay and benefits (those that you specified in Part One). Be professional and positive as she is the first choice of the entire team. Format this as a one-page professional letter. See the example offer letter in this module’s lecture for reference.

Essay on the Practical Applications of Group Theory Assume that you have decided to write a 5 to 7 page article for a magazine that is read primarily by leaders in your field. You have decided to focus your article on the practical implications of group theory. You know that you will have to briefly explain the theory and research you are utilizing and that, consequently, that you will have to cite—and maybe even quote from—material you have read for class. But you also know that most of your readers are primarily interested in how any idea can help them be more effective in practical situations. Therefore, you understand that your article needs to keep the focus on action and be chocked full of examples of how theory of groups, teams, and leadership can be useful in real-world situations. Make sure your article is clearly organized and easy for your readers to follow. Be sure to cite specific examples that link with the concepts and theories covered, (5 to 7 pages) based on the material. Outstanding (A) essays will demonstrate understanding and comprehension as well as seek to synthesize, evaluate, and apply the course material. Details on each essay will be listed on the course website. APA format. MUST ALSO CITE FROM TEXTBOOK AT LEAST 3 DIFFERENT TIMES. Textbook Reference: Johnson, D. R., & Johnson, F. J. (2014). Joining together: Group theory and group skills (11th ed.). Harlow: Pearson. (ATTACHED) USA ENGLISH WRITING FORMAT AND FLUENCY ONLY!!! MUST BE FULL PAGES. NO EXTRA SPACES or ALMOST A COMPLETE PAGE. MUST BE COLLEGE LEVEL WRITING ONLY. MUST BE A 90-100% PAPER BY FOLLOWING: CATEGORY A: Outstanding Achievement 90-100% Data and Connection to Theory (20%) Information clearly relates to the main topic. It includes several supporting details and/or examples that are descriptive yet concise. Mechanics (20%) No grammatical, spelling or punctuation errors. Demonstrates graduate level writing Organization (20%) Information is very organized with well-constructed paragraphs Sources (20%) All sources (information and graphics) are accurately documented in APA format Graduate Level Thinking (20%) Paper content is extremely well thought out and at times demonstrates original thinking. Critical analysis of information is obvious (synthesize, evaluate, analyze).