Computer Science
"Social Media" Please respond to the following:

Question Description

Analyze how social media provides a competitive advantage for an organization’s Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. tell why a robust Web presence matters to company executives

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Social media is a platform which has become a holy gmail for the companies . Not only it provides access to hundreds of millions of people around the globe, but also makes a company popular if it is used in right way . 

When compared to normal tv ads social media has had a much more impact on the current younger generation . Following are the reasons why social media prescience will be a very important and soon may become a default strategy of many company companies -

Brand recognition - social media is a great place to build up your brand name . You can tell people what you do and can position a companies image directly to the consumer . You do well here, then you may get yourself a multi million dollar company .

Less intrusive and more expousre - When compared to tv ads which people tend to dislike , social media ads tend to be less intrusive . For ex on facebook the ads are shown on the ends of the screen in a friendly design and layout and is dependent upon the persons interest . People pay more attention if intresting video ads are made and are placed on YouTube or other similar sites . Once it goes viral it sort of keeps itself in the news without much external hype or promotion by the company . 

Followers and loyalty - It helps you create a huge fan base if done in a right way . Most of this followers tend to remain loyal and are less likely to suddenly change brands . 

Size of the community - The social media sites are become more crowded day by day with more people joining . Nowhere else is such a huge community available for brand exposure . 

Advantage over your rival - If you do your branding perfectly on social media you have a better chance to be ahead of your rivals who have not yet entered the social media sites or are latecomers . You can ahead of them if you start it first but in a sustainable way . 

Pricing of ads is lesser and competitive - Ads on sites like YouTube offer very competitive rates . In most cases 1 to 5$ per 1000 views except for some branded videos . 

warrenc (144)

Super useful! Studypool never disappoints.