Corporate strategy, General theory, and internal strategy and management information systems. Are all part of the competitive value of information technology and is quite popular today. As I have my degree in IT and I want to get a job as an IT manager or systems analysis someday it is helpful for me to know these concepts. As a web designer I can also say that it is also part of how competitive Information Technology has become today. Everything that has to do with technology including new software is part of being competitive.