From the first e-Activity, compare and contrast the approach to product adaptation in foreign markets from the video you viewed to the company that you researched. Examine the similarities that you notice between the two companies. When looking to adjust a strategy for a new country, determine the information that is needed to make decisions regarding what to adjust within the strategy. Provide ideas about where to find the information, and which information you find the most important.e-ActivityWatch the video titled, “Lonely Planet: Reaching Global Markets," http://www.cengage.com/custom/static_content/OLC/strayervideos/week6video.html .  Use the Internet to locate and research a company with a foreign exporting strategic plan. Be prepared to discuss.

Write a 2 page paper (not including a cover sheet and reference page) that examines market segmentation, targeting, and position for Apple with the iPad 2.

The product we chose is Dove Bar soap.Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.