Based on the text about TOMS Shoes Company, answer the following questions:  What is the competitive strategy used by TOMS Shoes Company? (1 mark) Identify opportunities and threats as well as strengths and weakness of the company .(illustrate them within a table ) (2 marks)  Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of TOMS Shoes Company. (2 marks)

Dwight Donavan, the president of Donavan Enterprises is considering two investment opportunities. Because of limited resources, he will be able to invest in only one of them. Project A is to purchase a machine that will enable factory automation; the machine is expected to have a useful life of four years and no salvage value. Project B supports a training program that will improve the skills of employees operating the current equipment. Initial cash expenditures for Project A are 400,000 and for Project B 160,000. The annual expected cash flows are 126,000 for Project A and 52,800 for Project B. Both investments are expected to provide cash flow benefits for the next four years. Donavan Enterprises desired rate of return is 8%.(a) Compute the n et present value for each project. Which project should be adopted based on the net present value approach? Round your computation to two decimal places.(b) Compute the approximate internal rate of return of each project. Which one should be adopted based on the internal rate of return? Round your rates to six decimal points.(c) Compare the net present value with the internal rate of return approach. Which method is better in the given circumstance?For this assignment, refer to the above scenario, “Planning for Capital Investments” of Fundamental Managerial Accounting Concepts. This scenario puts you at task as a Senior Accountant for Donovan Enterprises to identify the preferred method and best investment opportunity for the company. Complete the activity below.Use Excel®—showing all work and formulas—to compute the following:Compute the net present value of each project .Round your computations to 2 decimal points.Compute the approximate internal rate of return for each project. Round your rates to 6 decimal pointsCreate a PowerPoint® presentation showing the comparison of the net present value approach with the internal rate of return approach calculated above. Complete the following in your presentation:Analyze the results of the net present value calculations and the significance of these results, supported with examples.Determine which project should be adopted based on the net present value approach and provide rationale for your decision.Analyze the results of the internal rate of return calculation and the significance of these results, supported with examples.Determine which project should be adopted based on the internal rate of return approach and provide rationale for your decision.Determine the preferred method in the given circumstances and provide reasoning and details to support the method selected.Synthesize results of analyses and computations to determine the best investment opportunity to recommend to the president of Donovan Enterprises.Cite references to support your assignment.Format your citations according to APA guidelines.Submit the Excel spreadsheet along with the presentation.