Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP ` IN SEMESTER INDIVIDUAL ASSIGNMENT Module Code: LANG10003 Level: 1 Module Name: ACADEMIC ENGLISH FOR INTERNATIONAL BUSINESS - II Max. Marks: 100 Instructions to Student  Answer all questions.  Deadline of submission: 4/June/2020 23:59  The marks received on the assignment will be scaled down to the actual weightage of the assignment which is 50 marks  Formative feedback on the complete assignment draft will be provided if the draft is submitted at least 10 days before the final submission date.  Feedback after final evaluation will be provided by 18/June/2020 Module Learning Outcomes The following LOs are achieved by the student by completing the assignment successfully 2. Demonstrate the ability to write a research-based project report following the conventions of academic language. 3. Deliver a business-oriented presentation to the audience 4. Review Research Articles by summarizing, paraphrasing, citing, following conventions of academic writing. 5. Build on existing knowledge of English vocabulary and grammar for academic and business purposes. Assignment Tasks  This assignment has two Tasks. In Task 1 you have to write a written Report including Self-Reflection on the topic chosen by you and Task 2 is Presentation of this assignment report.  Both the tasks are based on a topic chosen by you  You are required to read at least 3 Journal articles and any two other reliable secondary sources and cite them properly in the report MEC_AMO_TEM_034_01 Page 1 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP Assignment Topic: In this assignment, you are required to write a report on one topic chosen by you with the consent of you teacher. The table below shows a few topics to investigate with the aspects to focus on. S.N. 1. 2. 4. 6. 7. 8. 9 10. 11. 12. Other? Topics / Issues to Research Focal Aspects Channels, Types, Strengths, Weaknesses and communication barriers Effectiveness of Bottom-up Communication: Communication in Business Top -down Communication: Horizontal Communication: Crosswise Communication: External Communication: Internal Communication: Recommendations Advertising Techniques: Types, Effectiveness, use of social media in advertising and Recommendations for Future Improvement Community Outreach: Types, Effectiveness, and Recommendations for Future Improvement Staff Recruitment: Channels, Policies, and Recommendations for Future Improvement Work Atmosphere: Types, Effectiveness, and Recommendations for Future Improvement and Recommendations Staff Job Satisfaction: Importance , strategy , advantages and disadvantages for business, Recommendation Consumers’ Satisfaction Importance , strategy , advantages and disadvantages for business, Recommendation New Job Recruits: Induction, Development, and Opportunities for Success and Recommendations E-Commerce: Types, advantages, disadvantages, future prospects, Recommendations Management Style: Challenges, advantages and disadvantages, Recommendations Please seek your Instructor’s approval first! MEC_AMO_TEM_034_01 Page 2 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP TASK 1 80 Marks The following report format lists all the main sections of the report in sequence. It is the format you will be required to follow. Missing any of the sections listed below will be downgraded accordingly during evaluation. A. Front Matter: Requirements  A Cover Page  Student Declaration Form (signed)  A table of contents • Include all chapter headings and sub -headings B. The Report: Required Sections 0. TITLE 1. INTRODUCTION:  Name the Topic  Give a general background about the Topic to be investigated  State clearly the objectives of your assignment here.  State how many parts your report will be divided into.  Tell exactly what each part of your report will be dealing with. 2. METHODOLOGY: Write clearly what method you used to collect information. You should exactly write here what secondary sources you have consulted to do this assignment. 3. DISCUSSION Discuss your topic by keeping in view your objectives. Ensure to support your views with evidence from your secondary sources. You should include at least 3 in-text citation from Journal articles in this section. 4. CONCLUSIONS AND RECOMMENDATIONS a) State what your assignment aimed to do b) State 2 to 3 major findings you have concluded from your discussion c) Conclude your report with relevant comments, suggestions, or recommendations 5. Self-Reflection ( see details below on pages 5-6) MEC_AMO_TEM_034_01 Page 3 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP 6. REFERENCES - Provide a complete list of all the references (at least 5 references) that you have cited intext. - Strictly follow the Coventry University’s Harvard System of Referencing Word Count Required: Paper Settings: Date Due: Submission: 800 -1000 words As specified above June 4  Each student needs to submit his/her report on MOODLE.  Last date of submission of assessment: June 4.  The assignment should be submitted on time. Late submission shall be penalized. Task 2: Power Point presentation of Your Topic weightage : 20% Marks: 100 Instructions for PowerPoint Preparation:  Each student will give an oral presentation on their topic after the submission of the report  Students can either use PowerPoint or Prezi or any other programme to present his/her topic  Your presentation should include: A title- Introduction- Methodology- Discussion – Conclusion and References.  You will be marked on creativity, relevance and ability to convey the message to the audience.  Duration of the presentation: 10 minutes  Presentations will be conducted on line from 7 June to 11 June Rules & Regulations:      All resources should be cited using CU Harvard style. The final assignment must have a Title page, Table of Contents, References/ bibliography using CU Harvard Style and page numbers. Title Page must have Assignment Name, Module name, Session, your name, ID, and the name of the faculty. Softcopy in word format is to be submitted through Turnitin link on Moodle. Presentation will be conducted after the assignment submission as per the dates informed earlier. MEC_AMO_TEM_034_01 Page 4 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP Guidelines:  Assignment must be computer typed.  Font - Times New Roman  Font – Style - Regular  Font - Size - 12  Heading should be with Font Size 14, Bold, Capital and Underline.   Each student has to do the assignment individually. You can refer books in e Library or use internet resource. But you should not cut and paste material from internet nor provide photocopied material from books. The assignment should be in your own words after understanding the matter from the above resources. Marking Guide for Task 1: Written Report Marks Allotted 1.00 1.00 1.00 Marks Allotted 2.00 10.00 A. Introduction 3.00 B. A, Body: FRONT MATTER Cover Page: Student Declaration Form (signed); Table of contents: Main Body of the REPORT Title 1. Introduction: A. General background about the Topic to be investigated B. Objective of the assignment C. brief 1nformation about each part of the Report 3. Methodology: 4. Discussion: 5 In-text citation( at least five) 5. Conclusions and recommendations 6. INDIVIDUAL RELECTIVE ESSAY Title C. 7 B. Conclusion: General Setting (Objective of the Assignment carried out; A Brief Description of How the Assignment was Carried out Your experience with the Assignment : Experience by doing it on your own without a team support, your online learning experience and Problems faced etc. Lessons Learned from the assignment, please also specify how this assignment helped you to achieve MEC learners’ attributes. 5.00 20.00 5 5.00 Marks Allotted 1.00 80 Marks Marks Obtained Marks Obtained Marks Obtained 4.00 6.00 6.00 References: Out of 80 MEC_AMO_TEM_034_01 Page 5 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP Task 2 (Oral Presentation) Marks: 100 Criteria Weightage 20% Marks Allotted Marks Attained Understanding and relevancy of the content Content and Creativity The presentation of the material is original and 20 marks presented in a creative way that holds audience attention. Logical flow of different topics 10 mark Structure Speaker is audible, confident and attracts the attention very effectively 10 marks Pace is conversational and pause is used very effectively 10 Marks Presentation Skills Language skills 20 marks Power point Slides Lay out, Font size, Language accuracy and 15 marks Proper use of PPTs Handling of questions 15 marks Out of 100 Out of 20 MEC_AMO_TEM_034_01 Page 6 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP Important Policies to be followed 1. Student Academic Integrity Policy*: MEC upholds the spirit of academic integrity in all forms of academic work and any form of violation of academic integrity shall invite severe penalty. Any benefit obtained by indulging in the act of violation of academic integrity shall be cancelled. All cases of violation of academic integrity on the part of the student shall fall under any of the below mentioned categories: 1. Plagiarism 2. Malpractice 3. Ghost Writing 4. Collusion 5. Other cases If the student fails a module and has a proven case of academic integrity violation in this module, the student is required to re-register the module. This is applicable to first and second offenders of plagiarism. 1. Plagiarism A. First offence of plagiarism I. If a student is caught first time in an act of plagiarism during his/her course of study in any assignment other than project work, the student will be allowed to re-submit the assignment once, within a maximum period of one week. However, a penalty of deduction of 25% of the marks obtained for the resubmitted work will be imposed. II. Period of re-submission: The student will have to re-submit the work one week from the date he or she is advised to re-submit. III. If the re-submitted work is also found to be plagiarized, then that assessment will be awarded a zero mark. Re-submission of the work beyond the maximum period of one week will not be accepted and the assessment will be awarded a zero mark. B. Second offence of plagiarism If any student is caught second time in an act of plagiarism during his/her course of study (in a subsequent semester), the student will directly be awarded zero for the work in which plagiarism is detected. In such cases, the student will not be allowed to resubmit the work. A warning of suspension shall be issued, and student has to sign an undertaking and undergo counselling session in such cases. 2. Malpractice/Ghostwriting/Collusion MEC_AMO_TEM_034_01 Page 7 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP A. First offence of Malpractice/Ghostwriting/Collusion If a student is caught in an act of Malpractice/Ghostwriting/Collusion for an assessment component irrespective of coursework or end semester, the student shall fail the module and shall be required to re-register the module B. Second Offence of Malpractice/Ghostwriting/Collusion If a student is caught a second time in an act of Malpractice/Ghostwriting/Collusion for an assessment component irrespective of coursework or end semester, the student shall fail the module. A warning of suspension shall be issued, and student has to sign an undertaking and undergo counselling session in such cases. 3. Third Offence of Academic Integrity Violation If a student is caught a third time in an act of Academic Integrity Violation for an assessment component irrespective of coursework or end semester (in a subsequent semester), the student shall fail the module and also shall be suspended for one semester from the College, as recommended by institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. 4. Fourth Offence of Academic Integrity Violation: If a student is caught a fourth time in an act of Academic Integrity Violation for an assessment component irrespective of coursework or end semester (in a subsequent semester), the student shall fail the module and also shall be expelled from the College, as recommended by institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. 5. Other cases If a student commits an act of academic integrity violation as per the definition of “other cases” mentioned in the previous section or of a different nature, student’s case shall be forwarded to an institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. The committee shall investigate the case by means of a viva and/or a disciplinary hearing and shall take appropriate decision. The penalty that can be granted to a proven case of academic integrity violation which falls in this category of “other cases” can be a warning/component zero/ module fail/suspension/expulsion depending on the nature and gravity of the offence. 6. Types/Variations of Cases: I. II. III. If plagiarism is detected in any component of one assessment, the deduction in marks will be applicable for the whole assessment, even if only the component or part submission alone needs to be resubmitted. If plagiarism is detected in a group assessment, all students of the group will be considered as having committed an act of plagiarism and the policy will then be applied to all students If plagiarism is detected in any component of a group assessment, the deduction in marks will be applicable for the whole assessment even if only the component or part submission alone needs to be resubmitted. MEC_AMO_TEM_034_01 Page 8 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP IV. All students of the group would be considered as having committed an act of plagiarism and the policy will then be applied to all the students of the group. If the assessment consists of components or part submissions that could be a group assessment component (e.g. group assignment) and an individual assessment component (e.g. individual reflection), the following will be applicable: a. If plagiarism is detected in the group assessment component, all students of the group will be considered as having committed an act of plagiarism, The policy will then be applied to all students of the group. Group assessment component will be resubmitted as per the policy. b. If plagiarism is detected in the individual assessment component, the individual assessment component will be resubmitted and the policy will then be applied to that student alone. c. For both (a) and/or (b), the deduction in marks will be applicable for the whole assessment. * for further details Refer to MEC Student Academic Integrity Policy in Student Handbook. 2. Late Submission Regulations: It is the students’ responsibility to check all relevant timelines related to assessments. As per the Assessment Policy at MEC, late submissions are allowed for one week (5 working days) for all UG modules with a penalty. In such cases, a deduction of 5% of the marks obtained for the submitted work shall be imposed for each working day following the last date of submission till the date of actual submission. Assessment documents submitted beyond a period of one week (5 working days) after the last date of submission will not be accepted and will be awarded a zero for that assessment. In cases where the submission has been delayed due to extenuating circumstances, the student may be permitted to submit the work without imposing the late submission policy stated above. The extended period of submission will be one week from the original last date of submission. In such cases, the student is expected to submit the supporting certificates on or before the original last date of submission of the assessment and the decision of extension rests with faculty responsible for the assessment .The late submission policy shall be applied if the student fails to submit the work within one week of the original last date of submission. Students may contact their teachers for clarification on specific details of the submission time if required. 3. Research Ethics and Biosafety Policy To protect and respect the rights, dignity, health, safety, and privacy of research subjects involved including the welfare of animals and the integrity of environment, all student projects are expected to be undertaken as per the MEC Research Ethics and Biosafety Policy. Accordingly the following shall apply. MEC_AMO_TEM_034_01 Page 9 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP  Research and other enterprise activities shall be conducted by maintaining the high ethical standards consistent with national and international standards and conventions.  Any research at MEC that is categorized as high-risk research shall be subject to review and approval by the Research Ethics and Biosafety Committee.  Research activities involving collection of human or animal tissues and manipulation of microbial, animal or plant cells shall be subject to review and approval by the Research Ethics and Biosafety Committee.  Participants involved in research must be informed about the purpose of research and intended uses of research findings. Written consent must be obtained from people involved prior to the commencement of research.  Data obtained from participants must be treated with high confidence and should be used only for the intended purpose of research. Assessment Evaluation Criteria Classification And % Range Outstanding Excellent Very Good Quality Good (Acceptable) Adequate/ Satisfactory MEC_AMO_TEM_034_01 Reflection and critical analysis. Highly competent analytical skills and reflective practice, demonstrating personal learning and growth, insight into required professional values and principles and professional development planning. Strong analytical skills and reflective practice used, demonstrating personal learning and growth, insight into required professional values, principles and competencies and professional development planning. Good use of analytical skills and reflective practice demonstrating personal learning and growth, insight into required professional values, principles and competencies and professional development planning. Acceptable use of analytical skills and reflective practice demonstrating personal learning and growth, insight into required professional values, principles and competencies and professional development planning. Adequate use of analytical skills and reflective practice demonstrating personal learning and growth, insight into required Knowledge and Understanding/ Application of Theory Extensive knowledge and depth of understanding of principles and concepts and /or outstanding application of theory in practice. Evidence of Reading Referencing and Bibliography Presentation, Grammar and Spelling Evidence of reading an extensive range of educational literature/research and where applicable workplace strategies, policies and procedures. Accurate referencing and bibliography correctly using appropriate referencing style Excellent presentation, logically structured, using correct grammar and spelling, excellent crossreferencing and links to supporting evidence Excellent knowledge and understanding of principles and concepts and /or excellent knowledge and understanding of the application of theory in practice Evidence of reading a wide range of educational literature/research and where applicable, workplace strategies, policies and procedures. Appropriate referencing and bibliography correctly using appropriate referencing style Good presentation, competently structured, using correct grammar and spelling, clear and easy to use links to supporting evidence Good knowledge or key principles and concepts and/or good knowledge of the application of theory in practice Evidence of reading a good range of educational literature/research and where applicable workplace strategies, policies and procedures. Generally well referenced with correct use of the appropriate referencing style Reasonable presentation, completely structured, acceptable grammar and spelling, acceptable links to supporting evidence Acceptable knowledge of key principles and concepts and/or knowledge of the application of theory in practice Evidence of reading an appropriate range of educational literature/research and where applicable, relevant workplace policies and procedures Adequate referencing. Generally accurate use of appropriate referencing style Adequate presentation and structure, acceptable grammar and spelling, adequate links to supporting evidence Adequate knowledge of key principles and concepts and/or satisfactory evidence of the application of theory in practice. Evidence of minimal reading of educational literature/research and where applicable relevant Adequate referencing. Appropriate referencing style used but may contain some inaccuracies. Weak presentation , satisfactory structure, grammar and spelling, links to supporting evidence Page 10 of 11 Academic English For International Business - II (LANG10003) – Spring - 2020 – CW 1 (Assignment 1) – QP Weak /Poor (all learning outcomes not adequately met) MEC_AMO_TEM_034_01 professional values, principles and competencies and professional development planning. Little use of analytical skills and reflective practice demonstrating personal learning and growth, insight into required competencies and/or professional development planning. Professional values and principles not reflected in the submission. and/or Insufficient/no use of analytical skills and reflective practice demonstrating personal learning and growth, insight into required competencies and professional development planning workplace policies procedures and Little evidence of knowledge of key principles or concepts and/or little evidence of the application of theory in practice Little or no evidence of reading outside of the course textbook and/or reference to relevant work place policies and procedures and/or and/or No evidence of knowledge of key principles or concepts and/or no evidence of application of theory in practice No evidence of reading outside of the course textbook and/or reference to relevant workplace policies and procedures Little or no referencing, incorrect style, or very inaccurate use of appropriate referencing style Poor presentation, grammar and spelling, links to supporting evidence and/or Unacceptable presentation, grammar and spelling, structure is very poor, links to supporting evidence Page 11 of 11